{"id":32,"date":"2021-02-09T21:56:38","date_gmt":"2021-02-09T21:56:38","guid":{"rendered":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/chapter\/reflective-questions-the-shoes-that-broke-the-internet\/"},"modified":"2021-06-24T14:30:32","modified_gmt":"2021-06-24T14:30:32","slug":"reflective-questions-the-shoes-that-broke-the-internet","status":"publish","type":"chapter","link":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/chapter\/reflective-questions-the-shoes-that-broke-the-internet\/","title":{"raw":"Reflective Questions: The Shoes That Broke The Internet","rendered":"Reflective Questions: The Shoes That Broke The Internet"},"content":{"raw":"<div class=\"textbox textbox--exercises\"><header class=\"textbox__header\">\n<p class=\"textbox__title\">Reflective &amp; Discussion Questions<\/p>\n\n<\/header>\n<div class=\"textbox__content\">\n<ol>\n \t<li>How would you describe Dr. Bonnie Henry's motivation to work with Fluevog on the tribute shoes? Discuss this in the context of <em>intrinsic vs extrinsic<\/em> motivation.<\/li>\n \t<li>Create a <em>perceptual map<\/em> for Fluevog Shoes and a handful of its closest competitors. Explain how you have selected the axes and where you have positioned Fluevog on the map.<\/li>\n \t<li>Create a profile of \"Fluevogers\": draw on some of the following concepts in making the profile:\n<ul>\n \t<li><em>Psychographic description<\/em><\/li>\n \t<li><em>Lifestyle &amp; AIO statements<\/em><\/li>\n \t<li><em>Conformity vs non-conformity<\/em><\/li>\n<\/ul>\n<\/li>\n \t<li>Using the <em>match-up hypothesis<\/em>, evaluate Dr. Henry as a \"source\" (imagining her as a sort of \"accidental influencer\").<\/li>\n \t<li>Read more about Fluevog's approach to environmentalism: how can their efforts be frame in the context of the <em>Sustainable Development Goals<\/em>? Which goals do you think they are working towards?<\/li>\n \t<li>Fluevog shoes are both popular and well-known on the west coast of Canada: using concepts of <em>proximity<\/em> and <em>mere exposure<\/em>, discuss how the brand has likely gained a stronger following in this region more others.<\/li>\n<\/ol>\n<\/div>\n<\/div>","rendered":"<div class=\"textbox textbox--exercises\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Reflective &amp; Discussion Questions<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<ol>\n<li>How would you describe Dr. Bonnie Henry&#8217;s motivation to work with Fluevog on the tribute shoes? Discuss this in the context of <em>intrinsic vs extrinsic<\/em> motivation.<\/li>\n<li>Create a <em>perceptual map<\/em> for Fluevog Shoes and a handful of its closest competitors. Explain how you have selected the axes and where you have positioned Fluevog on the map.<\/li>\n<li>Create a profile of &#8220;Fluevogers&#8221;: draw on some of the following concepts in making the profile:\n<ul>\n<li><em>Psychographic description<\/em><\/li>\n<li><em>Lifestyle &amp; AIO statements<\/em><\/li>\n<li><em>Conformity vs non-conformity<\/em><\/li>\n<\/ul>\n<\/li>\n<li>Using the <em>match-up hypothesis<\/em>, evaluate Dr. Henry as a &#8220;source&#8221; (imagining her as a sort of &#8220;accidental influencer&#8221;).<\/li>\n<li>Read more about Fluevog&#8217;s approach to environmentalism: how can their efforts be frame in the context of the <em>Sustainable Development Goals<\/em>? Which goals do you think they are working towards?<\/li>\n<li>Fluevog shoes are both popular and well-known on the west coast of Canada: using concepts of <em>proximity<\/em> and <em>mere exposure<\/em>, discuss how the brand has likely gained a stronger following in this region more others.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"author":90,"menu_order":6,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-32","chapter","type-chapter","status-publish","hentry"],"part":18,"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/wp\/v2\/users\/90"}],"version-history":[{"count":1,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/32\/revisions"}],"predecessor-version":[{"id":33,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/32\/revisions\/33"}],"part":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/18"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/32\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapter-type?post=32"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/wp\/v2\/contributor?post=32"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/wp\/v2\/license?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}