{"id":47,"date":"2021-05-04T22:11:58","date_gmt":"2021-05-04T22:11:58","guid":{"rendered":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/chapter\/reflective-questions-raising-awareness-through-cause-related-marketing\/"},"modified":"2021-06-24T14:30:38","modified_gmt":"2021-06-24T14:30:38","slug":"reflective-questions-raising-awareness-through-cause-related-marketing","status":"publish","type":"chapter","link":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/chapter\/reflective-questions-raising-awareness-through-cause-related-marketing\/","title":{"raw":"Reflective Questions: Raising Awareness Through Cause-Related Marketing","rendered":"Reflective Questions: Raising Awareness Through Cause-Related Marketing"},"content":{"raw":"
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Reflection & Discussion Questions<\/p>\n\n<\/header>\n

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    \n \t
  1. Explain how cause-related marketing<\/em> works and how it may benefit all the different stakeholders mentioned in this case.<\/li>\n \t
  2. What kind of common heuristics<\/em> might factor into the consumer decision making process, specifically during the evaluation of alternatives stage?<\/li>\n \t
  3. Drawing from your understanding of sacralization<\/em> and de-sacralization<\/em>, explain the careful and deliberate artistic choices made by artists Chief Lady Bird and Kyle Williams in producing artwork for commercial consumption?<\/li>\n \t
  4. Define stereotype<\/em> and explain how it differs from prejudice<\/em> and discrimination<\/em>. Discuss how Chief Lady Bird is challenging stereotypes about Indigenous People and alcohol consumption.<\/li>\n \t
  5. Using the terms intrinsic motivation<\/em> and extrinsic motivation<\/em>, how would you discuss Chief Lady Bird\u2019s participation in this project and the donation of her artwork to Indigenous Brew Crew?<\/li>\n \t
  6. Spend some time exploring the Indigenous Brew Crew website. How would you characterize the brand<\/em> and describe its various brand attributes<\/em>?<\/li>\n \t
  7. What is consumer involvement<\/em>? Discuss how Indigenous Brew Crew is using cause-related marketing to increase consumer involvement<\/em>?<\/li>\n \t
  8. As a means to raise awareness, increase consumer involvement, and change attitudes about MMIWGT2S, discuss Indigenous Brew Crew\u2019s approach using the Elaboration Likelihood Model<\/em>.<\/li>\n<\/ol>\n<\/div>\n<\/div>","rendered":"
    \n
    \n

    Reflection & Discussion Questions<\/p>\n<\/header>\n

    \n
      \n
    1. Explain how cause-related marketing<\/em> works and how it may benefit all the different stakeholders mentioned in this case.<\/li>\n
    2. What kind of common heuristics<\/em> might factor into the consumer decision making process, specifically during the evaluation of alternatives stage?<\/li>\n
    3. Drawing from your understanding of sacralization<\/em> and de-sacralization<\/em>, explain the careful and deliberate artistic choices made by artists Chief Lady Bird and Kyle Williams in producing artwork for commercial consumption?<\/li>\n
    4. Define stereotype<\/em> and explain how it differs from prejudice<\/em> and discrimination<\/em>. Discuss how Chief Lady Bird is challenging stereotypes about Indigenous People and alcohol consumption.<\/li>\n
    5. Using the terms intrinsic motivation<\/em> and extrinsic motivation<\/em>, how would you discuss Chief Lady Bird\u2019s participation in this project and the donation of her artwork to Indigenous Brew Crew?<\/li>\n
    6. Spend some time exploring the Indigenous Brew Crew website. How would you characterize the brand<\/em> and describe its various brand attributes<\/em>?<\/li>\n
    7. What is consumer involvement<\/em>? Discuss how Indigenous Brew Crew is using cause-related marketing to increase consumer involvement<\/em>?<\/li>\n
    8. As a means to raise awareness, increase consumer involvement, and change attitudes about MMIWGT2S, discuss Indigenous Brew Crew\u2019s approach using the Elaboration Likelihood Model<\/em>.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"author":90,"menu_order":12,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-47","chapter","type-chapter","status-publish","hentry"],"part":18,"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/wp\/v2\/users\/90"}],"version-history":[{"count":1,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/47\/revisions"}],"predecessor-version":[{"id":48,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/47\/revisions\/48"}],"part":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/18"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/47\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapter-type?post=47"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/wp\/v2\/contributor?post=47"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/ancillaryconsumerbehaviour\/wp-json\/wp\/v2\/license?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}