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Book Title: Introduction to Business

Authors: Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, and James C. Hyatt

Book Description: Note: This OpenStax book was imported into Pressbooks on September 28, 2018, to make it easier for instructors to edit, build upon, and remix the content. The OpenStax import process isn't perfect, so there are a few formatting errors in the book that need attention, and some of the images didn't make it through. As such, we don't recommend you use this book in the classroom.

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You can access the original version of this textbook here: Introduction to Business.

License:
Creative Commons Attribution

Contents

Book Information

Book Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Authors

Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, and James C. Hyatt

License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Business by Rice University is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Subject

Business studies: general

Metadata

Title
Introduction to Business
Authors
Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, and James C. Hyatt
License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Business by Rice University is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

© Sep 18, 2018. OpenStax Introduction to Business.

Under this license, any user of this textbook or the textbook contents herein must provide proper attribution as follows:

Introduction to Business by OpenStax Introduction to Business is used under a Creative Commons Attribution 4.0 International License.

The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the creative commons license and may not be reproduced without the prior and express written consent of Rice University.

For questions regarding this license, please contact support@openstax.org.

  • If you use this textbook as a bibliographic reference, then you should cite it as follows:
    OpenStax Introduction to Business, Introduction to Business. OpenStax CNX. Sep 18, 2018 http://cnx.org/contents/4e09771f-a8aa-40ce-9063-aa58cc24e77f@8.2.
  • If you redistribute this textbook in a print format, then you must include on every physical page the following attribution:
    Download for free at http://cnx.org/contents/4e09771f-a8aa-40ce-9063-aa58cc24e77f@8.2.
  • If you redistribute part of this textbook, then you must retain in every digital format page view (including but not limited to EPUB, PDF, and HTML) and on every physical printed page the following attribution:
    Download for free at http://cnx.org/contents/4e09771f-a8aa-40ce-9063-aa58cc24e77f@8.2.
Primary Subject
Business studies: general
Publisher
OpenStax Introduction to Business
Publication Date
September 18, 2018
Ebook ISBN
ISBN-10: 1-947172-55-7, ISBN-13: 978-1-947172-55-5
Print ISBN
ISBN-10: 1-947172-54-9, ISBN-13: 978-1-947172-54-8