Book Title: Introduction to Business
Book Description: Note: This OpenStax book was imported into Pressbooks on September 28, 2018, to make it easier for instructors to edit, build upon, and remix the content. The OpenStax import process isn't perfect, so there are a few formatting errors in the book that need attention, and some of the images didn't make it through. As such, we don't recommend you use this book in the classroom.
For information about how to get your own copy of this book to work on, see the Add Content part in the Pressbooks Guide.
You can access the original version of this textbook here: Introduction to Business.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Introduction to Business by Rice University is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Business studies: general