{"id":122,"date":"2021-07-10T13:51:07","date_gmt":"2021-07-10T17:51:07","guid":{"rendered":"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/part\/analyzing-and-optimizing-your-digital-marketing-performance\/"},"modified":"2023-08-15T14:42:52","modified_gmt":"2023-08-15T18:42:52","slug":"analyzing-and-optimizing-your-digital-marketing-performance","status":"publish","type":"part","link":"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/part\/analyzing-and-optimizing-your-digital-marketing-performance\/","title":{"raw":"Analyzing and Optimizing Your Digital Marketing Performance","rendered":"Analyzing and Optimizing Your Digital Marketing Performance"},"content":{"raw":"<img class=\"aligncenter wp-image-465\" src=\"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/wp-content\/uploads\/sites\/388\/2021\/07\/BlackText_Digital-Marketing-Textbook-Structure.png\" alt=\"\" width=\"500\" height=\"251\" \/>\r\n\r\nCongratulations, you have covered the first two of three core sections:\r\n<ol type=\"I\">\r\n \t<li><a class=\"internal\" href=\"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/part\/fundamentals-of-digital-marketing\/\">Fundamentals in Digital Marketing<\/a><\/li>\r\n \t<li><a class=\"internal\" href=\"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/part\/generating-leads-and-customer-demand\/\">Generating Customer Demand and Nurturing Leads &amp; Prospects<\/a><\/li>\r\n \t<li><a class=\"internal\" href=\"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/part\/analyzing-and-optimizing-your-digital-marketing-performance\/\">Analyzing Your Digital Marketing Performance<\/a><\/li>\r\n<\/ol>\r\nIn this final section, we will focus on analyzing and optimizing your digital marketing results and outcomes. To accomplish this, we will cover:\r\n<ul>\r\n \t<li>the fundamentals of A\/B testing,<\/li>\r\n \t<li>digital marketing attribution models,<\/li>\r\n \t<li>conversion rate optimization, and<\/li>\r\n \t<li>common digital marketing analytics and calculations.<\/li>\r\n<\/ul>\r\n<h3>Media Attributions<\/h3>\r\n<ul>\r\n \t<li>Digital marketing textbook structure by Rochelle Grayson is licensed under a\u00a0<a class=\"internal\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY 4.0 licence<\/a>.<\/li>\r\n<\/ul>","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-465\" src=\"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/wp-content\/uploads\/sites\/388\/2021\/07\/BlackText_Digital-Marketing-Textbook-Structure.png\" alt=\"\" width=\"500\" height=\"251\" \/><\/p>\n<p>Congratulations, you have covered the first two of three core sections:<\/p>\n<ol type=\"I\">\n<li><a class=\"internal\" href=\"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/part\/fundamentals-of-digital-marketing\/\">Fundamentals in Digital Marketing<\/a><\/li>\n<li><a class=\"internal\" href=\"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/part\/generating-leads-and-customer-demand\/\">Generating Customer Demand and Nurturing Leads &amp; Prospects<\/a><\/li>\n<li><a class=\"internal\" href=\"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/part\/analyzing-and-optimizing-your-digital-marketing-performance\/\">Analyzing Your Digital Marketing Performance<\/a><\/li>\n<\/ol>\n<p>In this final section, we will focus on analyzing and optimizing your digital marketing results and outcomes. To accomplish this, we will cover:<\/p>\n<ul>\n<li>the fundamentals of A\/B testing,<\/li>\n<li>digital marketing attribution models,<\/li>\n<li>conversion rate optimization, and<\/li>\n<li>common digital marketing analytics and calculations.<\/li>\n<\/ul>\n<h3>Media Attributions<\/h3>\n<ul>\n<li>Digital marketing textbook structure by Rochelle Grayson is licensed under a\u00a0<a class=\"internal\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY 4.0 licence<\/a>.<\/li>\n<\/ul>\n","protected":false},"parent":0,"menu_order":3,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-122","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/wp-json\/pressbooks\/v2\/parts\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":5,"href":"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/wp-json\/pressbooks\/v2\/parts\/122\/revisions"}],"predecessor-version":[{"id":541,"href":"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/wp-json\/pressbooks\/v2\/parts\/122\/revisions\/541"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/wp-json\/wp\/v2\/contributor?post=122"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/foundationsdigitalmarketing\/wp-json\/wp\/v2\/license?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}