{"id":1406,"date":"2019-07-18T17:22:20","date_gmt":"2019-07-18T17:22:20","guid":{"rendered":"https:\/\/opentextbc.ca\/graphicdesign\/chapter\/2-2-design-research-and-concept-generation\/"},"modified":"2019-07-18T17:22:20","modified_gmt":"2019-07-18T17:22:20","slug":"2-2-design-research-and-concept-generation","status":"publish","type":"chapter","link":"https:\/\/opentextbc.ca\/graphicdesign\/chapter\/2-2-design-research-and-concept-generation\/","title":{"raw":"2.2 Design Research and Concept Generation","rendered":"2.2 Design Research and Concept Generation"},"content":{"raw":"\n<h1>Defining Design Problem Parameters<\/h1>\nMany designers define communication design as a problem-solving process. (The problem\/opportunity is how to deliver information effectively to the desired audience.) The process that takes the designer from the initial stages of identifying a communication problem to the final stage of solving it covers a lot of ground, and different models can be used to describe it. Some are very complicated, and some are simple. The following sections break the design problem-solving process into four steps: (1) define, (2) research, (3) develop concepts, and (4) implement solutions.\n","rendered":"<h1>Defining Design Problem Parameters<\/h1>\n<p>Many designers define communication design as a problem-solving process. (The problem\/opportunity is how to deliver information effectively to the desired audience.) The process that takes the designer from the initial stages of identifying a communication problem to the final stage of solving it covers a lot of ground, and different models can be used to describe it. Some are very complicated, and some are simple. The following sections break the design problem-solving process into four steps: (1) define, (2) research, (3) develop concepts, and (4) implement solutions.<\/p>\n","protected":false},"author":123,"menu_order":2,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["alex-hass"],"pb_section_license":""},"chapter-type":[],"contributor":[53],"license":[],"class_list":["post-1406","chapter","type-chapter","status-publish","hentry","contributor-alex-hass"],"part":1403,"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/pressbooks\/v2\/chapters\/1406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/wp\/v2\/users\/123"}],"version-history":[{"count":0,"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/pressbooks\/v2\/chapters\/1406\/revisions"}],"part":[{"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/pressbooks\/v2\/parts\/1403"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/pressbooks\/v2\/chapters\/1406\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/wp\/v2\/media?parent=1406"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/pressbooks\/v2\/chapter-type?post=1406"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/wp\/v2\/contributor?post=1406"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/graphicdesign\/wp-json\/wp\/v2\/license?post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}