{"id":41,"date":"2019-01-23T05:15:20","date_gmt":"2019-01-23T10:15:20","guid":{"rendered":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/chapter\/chapter-reflections-1\/"},"modified":"2021-06-02T12:09:36","modified_gmt":"2021-06-02T16:09:36","slug":"chapter-reflections-1","status":"publish","type":"chapter","link":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/chapter\/chapter-reflections-1\/","title":{"raw":"Chapter Reflections","rendered":"Chapter Reflections"},"content":{"raw":"
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Continue Learning<\/p>\r\n\r\n<\/header>\r\n

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  1. Read this \"Hub Spot\" article, \"The Little Known Stories Behind 8 Iconic Packaging Designs<\/a>,\" and make note of how our sensory receptors are being appealed to through these designs.<\/li>\r\n \t
  2. Read this \"Explore Psychology\" article, \"Absolute Threshold: A Definition with Examples<\/a>,\" and come up with your own example for each of the senses presented.<\/li>\r\n \t
  3. Read this \"CBC\" article, \"Think Before You Pink During Breast Cancer Awareness Month<\/a>,\" and explain how AmEx's actions are consistent with the principles of Weber's law.<\/li>\r\n \t
  4. Read this \"Hub Spot\" article, \"What Is Guerilla Marketing: 7 Examples to Inspire Your Brand<\/a>,\" and discuss how and why brands are seeking salience with consumers.<\/li>\r\n \t
  5. Read this article by \"The Independent,\" \"World's Ugliest Colour Used on Cigarette Packets to Put Smokers Off<\/a>,\" and discuss the relationship between colours and our emotions.<\/li>\r\n \t
  6. Read this article, \"What the Colour 'Haint Blue' Means to the Descendants of Enslaved Africans<\/a>\" and discuss the historical and cultural perspectives of indigo and its impact on the transatlantic trade.<\/li>\r\n \t
  7. Read this \"Logo Design Love\" blogpost, \"Starbucks Logo Evolution<\/a>,\" and explain how the principle of differential threshold is applied.<\/li>\r\n \t
  8. What happens when brands redesign their logos and the consensus is...that they shouldn't have? Read about the Gap's 6-day logo change<\/a> and discuss how this costly error relates to concepts around absolute threshold.<\/li>\r\n \t
  9. Watch the video, \"Piano Stairs<\/a>\" produced by The Fun Theory.com for Volkswagen. Discuss how this is an example of \"guerilla marketing.\"<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>","rendered":"
    \n
    \n

    Continue Learning<\/p>\n<\/header>\n

    \n
      \n
    1. Read this “Hub Spot” article, “The Little Known Stories Behind 8 Iconic Packaging Designs<\/a>,” and make note of how our sensory receptors are being appealed to through these designs.<\/li>\n
    2. Read this “Explore Psychology” article, “Absolute Threshold: A Definition with Examples<\/a>,” and come up with your own example for each of the senses presented.<\/li>\n
    3. Read this “CBC” article, “Think Before You Pink During Breast Cancer Awareness Month<\/a>,” and explain how AmEx’s actions are consistent with the principles of Weber’s law.<\/li>\n
    4. Read this “Hub Spot” article, “What Is Guerilla Marketing: 7 Examples to Inspire Your Brand<\/a>,” and discuss how and why brands are seeking salience with consumers.<\/li>\n
    5. Read this article by “The Independent,” “World’s Ugliest Colour Used on Cigarette Packets to Put Smokers Off<\/a>,” and discuss the relationship between colours and our emotions.<\/li>\n
    6. Read this article, “What the Colour ‘Haint Blue’ Means to the Descendants of Enslaved Africans<\/a>” and discuss the historical and cultural perspectives of indigo and its impact on the transatlantic trade.<\/li>\n
    7. Read this “Logo Design Love” blogpost, “Starbucks Logo Evolution<\/a>,” and explain how the principle of differential threshold is applied.<\/li>\n
    8. What happens when brands redesign their logos and the consensus is…that they shouldn’t have? Read about the Gap’s 6-day logo change<\/a> and discuss how this costly error relates to concepts around absolute threshold.<\/li>\n
    9. Watch the video, “Piano Stairs<\/a>” produced by The Fun Theory.com for Volkswagen. Discuss how this is an example of “guerilla marketing.”<\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"author":90,"menu_order":6,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-41","chapter","type-chapter","status-publish","hentry"],"part":28,"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/users\/90"}],"version-history":[{"count":2,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/41\/revisions"}],"predecessor-version":[{"id":465,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/41\/revisions\/465"}],"part":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/28"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapters\/41\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/chapter-type?post=41"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/contributor?post=41"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/license?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}