{"id":21,"date":"2019-01-18T22:08:32","date_gmt":"2019-01-19T03:08:32","guid":{"rendered":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/front-matter\/about-this-edition\/"},"modified":"2021-06-24T18:05:20","modified_gmt":"2021-06-24T22:05:20","slug":"about-this-edition","status":"publish","type":"front-matter","link":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/front-matter\/about-this-edition\/","title":{"raw":"About this Edition","rendered":"About this Edition"},"content":{"raw":"The majority of the content in this book has come from other open resources. I have adapted materials from open textbooks, websites, courses, blogs, and articles created by Psychology, Sociology, Anthropology, Business, and Marketing scholars and authors.\r\n\r\nIn many places I made changes to the content to better suit this book's themes and audience. I updated brand and company references that are more well-known by today's consumers. I edited examples that draw on old-fashion perceptions and reinforce gender stereotypes. I changed all pronouns to they\/them\/their. I reworded explanations and examples of concepts to better fit marketing contexts. I changed some of the vocabulary and terms so that they would resonate with today's students and reflect a consumer behaviour and marketing vernacular.\r\n\r\nIn some places I removed images and created (or adapted) new ones to establish a consistent look and feel throughout the book.\r\n\r\nMany people have contributed to this book and I am grateful for their guidance, inspiration, expertise, and good eyes. I feel very fortunate to have worked with so many students over the years who have willingly contributed to this project.\r\n<h1>Reviewers &amp; Editors:<\/h1>\r\n<ul>\r\n \t<li>Dr. Carly Drake<\/li>\r\n \t<li>Pamela Ip<\/li>\r\n \t<li>Vanessa Mora<\/li>\r\n \t<li>Urooj Nizami<\/li>\r\n \t<li>Josie Gray<\/li>\r\n \t<li>Kaitlyn Zheng<\/li>\r\n<\/ul>\r\n<h1>Content Contributors:<\/h1>\r\n<ul>\r\n \t<li>Mariah Gladstone<\/li>\r\n \t<li>Vanessa Mora<\/li>\r\n<\/ul>\r\n<h1>KPU Student Reviewers:<\/h1>\r\n<ul>\r\n \t<li>Carla Flores Arciniega<\/li>\r\n \t<li>Julie Hartman<\/li>\r\n \t<li>Alex Ho<\/li>\r\n \t<li>Bowen Kong<\/li>\r\n<\/ul>\r\n<h1>KPU Student Content Contributors:<\/h1>\r\n<ul>\r\n \t<li>Tanikka Abraham<\/li>\r\n \t<li>Julie Hartman<\/li>\r\n \t<li>Bowen Kong<\/li>\r\n \t<li>Aidan Maurice Richard<\/li>\r\n \t<li>Leora Sachar<\/li>\r\n \t<li>Carlin Stephenson<\/li>\r\n \t<li>Sharmaine Ventura<\/li>\r\n<\/ul>\r\n<strong>Kwantlen Polytechnic University<\/strong> and <strong>BCcampus<\/strong> both provided me with grant funding and technical support to complete this project. Melanie Meyers from BCcampus provided diligent oversight where I needed it and kept me on track. Josie Gray and Kaitlyn Zheng helped me immensely with accessibility features and the trickier parts of working in Pressbooks. I would also like to acknowledge that Dr. Rajiv Jhangiani from KPU inspired me to get this project started: I am very grateful for his endless inspiration, friendship, leadership, and radical acts of kindness.","rendered":"<p>The majority of the content in this book has come from other open resources. I have adapted materials from open textbooks, websites, courses, blogs, and articles created by Psychology, Sociology, Anthropology, Business, and Marketing scholars and authors.<\/p>\n<p>In many places I made changes to the content to better suit this book&#8217;s themes and audience. I updated brand and company references that are more well-known by today&#8217;s consumers. I edited examples that draw on old-fashion perceptions and reinforce gender stereotypes. I changed all pronouns to they\/them\/their. I reworded explanations and examples of concepts to better fit marketing contexts. I changed some of the vocabulary and terms so that they would resonate with today&#8217;s students and reflect a consumer behaviour and marketing vernacular.<\/p>\n<p>In some places I removed images and created (or adapted) new ones to establish a consistent look and feel throughout the book.<\/p>\n<p>Many people have contributed to this book and I am grateful for their guidance, inspiration, expertise, and good eyes. I feel very fortunate to have worked with so many students over the years who have willingly contributed to this project.<\/p>\n<h1>Reviewers &amp; Editors:<\/h1>\n<ul>\n<li>Dr. Carly Drake<\/li>\n<li>Pamela Ip<\/li>\n<li>Vanessa Mora<\/li>\n<li>Urooj Nizami<\/li>\n<li>Josie Gray<\/li>\n<li>Kaitlyn Zheng<\/li>\n<\/ul>\n<h1>Content Contributors:<\/h1>\n<ul>\n<li>Mariah Gladstone<\/li>\n<li>Vanessa Mora<\/li>\n<\/ul>\n<h1>KPU Student Reviewers:<\/h1>\n<ul>\n<li>Carla Flores Arciniega<\/li>\n<li>Julie Hartman<\/li>\n<li>Alex Ho<\/li>\n<li>Bowen Kong<\/li>\n<\/ul>\n<h1>KPU Student Content Contributors:<\/h1>\n<ul>\n<li>Tanikka Abraham<\/li>\n<li>Julie Hartman<\/li>\n<li>Bowen Kong<\/li>\n<li>Aidan Maurice Richard<\/li>\n<li>Leora Sachar<\/li>\n<li>Carlin Stephenson<\/li>\n<li>Sharmaine Ventura<\/li>\n<\/ul>\n<p><strong>Kwantlen Polytechnic University<\/strong> and <strong>BCcampus<\/strong> both provided me with grant funding and technical support to complete this project. Melanie Meyers from BCcampus provided diligent oversight where I needed it and kept me on track. Josie Gray and Kaitlyn Zheng helped me immensely with accessibility features and the trickier parts of working in Pressbooks. I would also like to acknowledge that Dr. Rajiv Jhangiani from KPU inspired me to get this project started: I am very grateful for his endless inspiration, friendship, leadership, and radical acts of kindness.<\/p>\n","protected":false},"author":90,"menu_order":4,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"front-matter-type":[],"contributor":[],"license":[],"class_list":["post-21","front-matter","type-front-matter","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/front-matter\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/front-matter"}],"about":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/types\/front-matter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/users\/90"}],"version-history":[{"count":2,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/front-matter\/21\/revisions"}],"predecessor-version":[{"id":521,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/front-matter\/21\/revisions\/521"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/front-matter\/21\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"front-matter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/front-matter-type?post=21"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/contributor?post=21"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/license?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}