{"id":123,"date":"2021-04-07T04:13:12","date_gmt":"2021-04-07T08:13:12","guid":{"rendered":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/key-influences-on-consumer-decision-making\/"},"modified":"2021-06-02T11:40:23","modified_gmt":"2021-06-02T15:40:23","slug":"key-influences-on-consumer-decision-making","status":"publish","type":"part","link":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/key-influences-on-consumer-decision-making\/","title":{"raw":"Key Influences on Consumer Decision Making","rendered":"Key Influences on Consumer Decision Making"},"content":{"raw":"<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\">Learning Objectives<\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\nIn this section, we will learn about the key demographic, social, and situational influences on consumer decision making.\r\n\r\nUpon completing this section, students should:\r\n<ol>\r\n \t<li>Identify the key demographic, social, and situational influences on consumer decision making.<\/li>\r\n \t<li>Discuss how consumers respond to some of the key influences.<\/li>\r\n \t<li>Provide examples of marketing strategies that use external factors to reach and influence consumers.<\/li>\r\n \t<li>Discuss and give examples of different types of social influences such as reference groups and opinion leaders.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n&nbsp;","rendered":"<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Learning Objectives<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<p>In this section, we will learn about the key demographic, social, and situational influences on consumer decision making.<\/p>\n<p>Upon completing this section, students should:<\/p>\n<ol>\n<li>Identify the key demographic, social, and situational influences on consumer decision making.<\/li>\n<li>Discuss how consumers respond to some of the key influences.<\/li>\n<li>Provide examples of marketing strategies that use external factors to reach and influence consumers.<\/li>\n<li>Discuss and give examples of different types of social influences such as reference groups and opinion leaders.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"parent":0,"menu_order":8,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-123","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":1,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/123\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/123\/revisions\/453"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/contributor?post=123"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/license?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}