{"id":138,"date":"2018-10-24T20:31:45","date_gmt":"2018-10-25T00:31:45","guid":{"rendered":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/culture-and-sub-cultures\/"},"modified":"2021-06-02T11:41:22","modified_gmt":"2021-06-02T15:41:22","slug":"culture-and-sub-cultures","status":"publish","type":"part","link":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/culture-and-sub-cultures\/","title":{"raw":"Culture and Subcultures","rendered":"Culture and Subcultures"},"content":{"raw":"
\r\n

Learning Objectives<\/p>\r\n\r\n<\/header>\r\n

\r\n\r\nIn this section, we will learn about the relationship between [pb_glossary id=\"350\"]culture[\/pb_glossary]<\/strong>, [pb_glossary id=\"372\"]subcultures[\/pb_glossary]<\/strong>, and marketing and ways in which cultural concepts influence consumption.\r\n\r\nUpon completing this section, students should:\r\n
    \r\n \t
  1. Define the terms \"culture\" and \"subculture.\"<\/li>\r\n \t
  2. Identify the key characteristics of culture and discuss ways in which it is learned and shared.<\/li>\r\n \t
  3. Explain the meaning of cultural appropriation and provide examples of how marketers have appropriated cultural aspects to pursue marketing goals.<\/li>\r\n \t
  4. Explain the complexities around categorizing gender and ethnic subcultures and how marketers can avoid perpetuating stereotypes in marketing activities.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>","rendered":"
    \n
    \n

    Learning Objectives<\/p>\n<\/header>\n

    \n

    In this section, we will learn about the relationship between culture<\/a><\/strong>, subcultures<\/a><\/strong>, and marketing and ways in which cultural concepts influence consumption.<\/p>\n

    Upon completing this section, students should:<\/p>\n

      \n
    1. Define the terms “culture” and “subculture.”<\/li>\n
    2. Identify the key characteristics of culture and discuss ways in which it is learned and shared.<\/li>\n
    3. Explain the meaning of cultural appropriation and provide examples of how marketers have appropriated cultural aspects to pursue marketing goals.<\/li>\n
    4. Explain the complexities around categorizing gender and ethnic subcultures and how marketers can avoid perpetuating stereotypes in marketing activities.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n
      definition<\/span>