{"id":43,"date":"2018-10-24T20:32:55","date_gmt":"2018-10-25T00:32:55","guid":{"rendered":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/learning-theories\/"},"modified":"2021-06-02T11:32:02","modified_gmt":"2021-06-02T15:32:02","slug":"learning-theories","status":"publish","type":"part","link":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/learning-theories\/","title":{"raw":"Learning Theories","rendered":"Learning Theories"},"content":{"raw":"<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\">Learning Objectives<\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\nIn this section, we will discuss learning theories and how marketers use these theories to market their products and services, reach consumers, and develop <strong>[pb_glossary id=\"246\"]brand loyalty[\/pb_glossary]<\/strong>.\r\n\r\nUpon completing this section, students should:\r\n<ol>\r\n \t<li>Define behaviour learning and summarize the key learning strategies associated with it.<\/li>\r\n \t<li>Define observational learning and summarize the key learning strategies associated with it.<\/li>\r\n \t<li>Give examples of behavioural and observational learning taking place in marketing contexts.<\/li>\r\n \t<li>Discuss the role of memory and nostalgia in the learning process and their application in marketing.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>","rendered":"<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Learning Objectives<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<p>In this section, we will discuss learning theories and how marketers use these theories to market their products and services, reach consumers, and develop <strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_43_246\">brand loyalty<\/a><\/strong>.<\/p>\n<p>Upon completing this section, students should:<\/p>\n<ol>\n<li>Define behaviour learning and summarize the key learning strategies associated with it.<\/li>\n<li>Define observational learning and summarize the key learning strategies associated with it.<\/li>\n<li>Give examples of behavioural and observational learning taking place in marketing contexts.<\/li>\n<li>Discuss the role of memory and nostalgia in the learning process and their application in marketing.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_43_246\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_43_246\"><div tabindex=\"-1\"><p>This term refers to a consumer's commitment to repurchase a particular brand despite having other options available to them.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"parent":0,"menu_order":3,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-43","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":1,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/43\/revisions"}],"predecessor-version":[{"id":448,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/43\/revisions\/448"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/contributor?post=43"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/license?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}