{"id":58,"date":"2018-10-24T20:33:18","date_gmt":"2018-10-25T00:33:18","guid":{"rendered":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/consumer-motivation-and-involvement\/"},"modified":"2021-06-02T11:34:00","modified_gmt":"2021-06-02T15:34:00","slug":"consumer-motivation-and-involvement","status":"publish","type":"part","link":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/consumer-motivation-and-involvement\/","title":{"raw":"Consumer Motivation and Involvement","rendered":"Consumer Motivation and Involvement"},"content":{"raw":"<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\r\n<h2 class=\"textbox__title\">Learning Objectives<\/h2>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\nIn this section, we will learn about <strong>[pb_glossary id=\"230\"]motivation[\/pb_glossary]<\/strong> and how marketers apply techniques to increase <strong>[pb_glossary id=\"216\"]consumer involvement[\/pb_glossary]<\/strong>, meet consumers needs &amp; wants, and use motivational techniques to develop consumer marketing strategies.\r\n\r\nUpon completing this section, students should:\r\n<ol>\r\n \t<li>Define motivation and describe various types of needs and goals.<\/li>\r\n \t<li>Summarize how marketers can use motivational concepts to develop marketing strategies.<\/li>\r\n \t<li>Explain and identify the key differences between different involvement levels.<\/li>\r\n \t<li>Discuss methods marketers may use to increase consumer involvement.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>","rendered":"<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<h2 class=\"textbox__title\">Learning Objectives<\/h2>\n<\/header>\n<div class=\"textbox__content\">\n<p>In this section, we will learn about <strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_58_230\">motivation<\/a><\/strong> and how marketers apply techniques to increase <strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_58_216\">consumer involvement<\/a><\/strong>, meet consumers needs &amp; wants, and use motivational techniques to develop consumer marketing strategies.<\/p>\n<p>Upon completing this section, students should:<\/p>\n<ol>\n<li>Define motivation and describe various types of needs and goals.<\/li>\n<li>Summarize how marketers can use motivational concepts to develop marketing strategies.<\/li>\n<li>Explain and identify the key differences between different involvement levels.<\/li>\n<li>Discuss methods marketers may use to increase consumer involvement.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_58_230\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_58_230\"><div tabindex=\"-1\"><p>The psychological energy, or driving force, that pushes us to pursue our goal(s).<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_58_216\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_58_216\"><div tabindex=\"-1\"><p>A consumer's involvement level reflects how personally important or interested they are in purchasing\/consuming an item.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"parent":0,"menu_order":4,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-58","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":1,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/58\/revisions"}],"predecessor-version":[{"id":449,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/58\/revisions\/449"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/contributor?post=58"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/license?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}