{"id":73,"date":"2018-10-24T20:34:03","date_gmt":"2018-10-25T00:34:03","guid":{"rendered":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/personality-lifestyle-and-the-self\/"},"modified":"2021-06-02T11:37:17","modified_gmt":"2021-06-02T15:37:17","slug":"personality-lifestyle-and-the-self","status":"publish","type":"part","link":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/personality-lifestyle-and-the-self\/","title":{"raw":"Personality, Lifestyle, and The Self","rendered":"Personality, Lifestyle, and The Self"},"content":{"raw":"<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\">Learning Objectives<\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n\r\nIn this section, we will learn about <strong>[pb_glossary id=\"260\"]personality[\/pb_glossary]<\/strong>, lifestyle, and the self and how marketers design <strong>[pb_glossary id=\"256\"]lifestyle marketing[\/pb_glossary]<\/strong> strategies using psychographic factors such as activities, interests, and opinions.\r\n\r\nUpon completing this section, students should:\r\n<ol>\r\n \t<li>Define \u201cself concept\u201d and the various associative concepts related to it.<\/li>\r\n \t<li>Give examples of how marketers use self-concept in marketing strategies.<\/li>\r\n \t<li>Explain what is meant by psychographic profiling and how a marketer goes about constructing one.<\/li>\r\n \t<li>Discuss the origins of personality research and how marketers develop \u201cbrand personality\u201d in consumer marketing.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>","rendered":"<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Learning Objectives<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<p>In this section, we will learn about <strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_73_260\">personality<\/a><\/strong>, lifestyle, and the self and how marketers design <strong><a class=\"glossary-term\" aria-haspopup=\"dialog\" aria-describedby=\"definition\" href=\"#term_73_256\">lifestyle marketing<\/a><\/strong> strategies using psychographic factors such as activities, interests, and opinions.<\/p>\n<p>Upon completing this section, students should:<\/p>\n<ol>\n<li>Define \u201cself concept\u201d and the various associative concepts related to it.<\/li>\n<li>Give examples of how marketers use self-concept in marketing strategies.<\/li>\n<li>Explain what is meant by psychographic profiling and how a marketer goes about constructing one.<\/li>\n<li>Discuss the origins of personality research and how marketers develop \u201cbrand personality\u201d in consumer marketing.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div class=\"glossary\"><span class=\"screen-reader-text\" id=\"definition\">definition<\/span><template id=\"term_73_260\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_73_260\"><div tabindex=\"-1\"><p>A way to describe the various human characteristics that make us all different from one another.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><template id=\"term_73_256\"><div class=\"glossary__definition\" role=\"dialog\" data-id=\"term_73_256\"><div tabindex=\"-1\"><p>Marketing campaigns designed to influence, persuade, and appeal to a consumer's \"AIO's\", values, worldviews, and personality identity.<\/p>\n<\/div><button><span aria-hidden=\"true\">&times;<\/span><span class=\"screen-reader-text\">Close definition<\/span><\/button><\/div><\/template><\/div>","protected":false},"parent":0,"menu_order":5,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-73","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":1,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/73\/revisions"}],"predecessor-version":[{"id":450,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/pressbooks\/v2\/parts\/73\/revisions\/450"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/media?parent=73"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/contributor?post=73"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/wp-json\/wp\/v2\/license?post=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}