{"id":97,"date":"2018-10-24T20:33:42","date_gmt":"2018-10-25T00:33:42","guid":{"rendered":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/attitudes-and-attitude-change\/"},"modified":"2021-06-02T12:16:31","modified_gmt":"2021-06-02T16:16:31","slug":"attitudes-and-attitude-change","status":"publish","type":"part","link":"https:\/\/opentextbc.ca\/introconsumerbehaviour\/part\/attitudes-and-attitude-change\/","title":{"raw":"Attitudes and Attitude Change","rendered":"Attitudes and Attitude Change"},"content":{"raw":"
\r\n

Learning Objectives<\/p>\r\n\r\n<\/header>\r\n

\r\n\r\nIn this section, we will learn about [pb_glossary id=\"277\"]attitudes[\/pb_glossary]<\/strong> and how marketers design strategies to strengthen consumers' attitudes or change attitudes to favour their marketing purposes.\r\n\r\nUpon completing this section, students should:\r\n
    \r\n \t
  1. Define the meaning of \"attitudes\" and summarize its key features.<\/li>\r\n \t
  2. Identify strategies used to change attitudes.<\/li>\r\n \t
  3. Explain the relationship between \"involvement\" and \"attitudes.\"<\/li>\r\n \t
  4. Identify ways in which marketers can use persuasion to form or change consumer attitudes.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>","rendered":"
    \n
    \n

    Learning Objectives<\/p>\n<\/header>\n

    \n

    In this section, we will learn about attitudes<\/a><\/strong> and how marketers design strategies to strengthen consumers’ attitudes or change attitudes to favour their marketing purposes.<\/p>\n

    Upon completing this section, students should:<\/p>\n

      \n
    1. Define the meaning of “attitudes” and summarize its key features.<\/li>\n
    2. Identify strategies used to change attitudes.<\/li>\n
    3. Explain the relationship between “involvement” and “attitudes.”<\/li>\n
    4. Identify ways in which marketers can use persuasion to form or change consumer attitudes.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n
      definition<\/span>