{"id":363,"date":"2016-11-15T16:31:44","date_gmt":"2016-11-15T16:31:44","guid":{"rendered":"https:\/\/opentextbc.ca\/introtourism2e\/back-matter\/about-the-authors-and-reviewers\/"},"modified":"2020-09-14T18:25:53","modified_gmt":"2020-09-14T18:25:53","slug":"about-the-authors-and-reviewers","status":"publish","type":"back-matter","link":"https:\/\/opentextbc.ca\/introtourism2e\/back-matter\/about-the-authors-and-reviewers\/","title":{"raw":"About the Authors and Reviewers, 1st Edition","rendered":"About the Authors and Reviewers, 1st Edition"},"content":{"raw":"

Authors<\/h1>\r\n

Morgan Westcott, Editor and Author<\/h2>\r\n[caption id=\"attachment_1031\" align=\"alignright\" width=\"216\"]\"A Morgan Westcott[\/caption]\r\n\r\nMorgan Westcott served as project manager and lead author for this textbook and is responsible for Chapters 1, 2, and 7. A graduate of the BCIT tourism marketing program, Morgan holds a B.A. in English and an M.A. in tourism management. She has management-level experience in cultural tourism, food and beverage operations, and special events.\r\n\r\nMorgan is the general manager for LinkBC: the tourism and hospitality education network. She oversees operations, staff, and strategic direction and ensures delivery of signature events including the Student Case Competition and Student-Industry Rendezvous.\r\n\r\nMorgan has been an instructor\u00a0at Capilano University and Royal Roads University and has served as an author on the revised British Columbia Tourism 11 and\u00a012 curriculum. She lives in East Vancouver with her husband, Matt; daughter, Fraser; and son, Douglas.\r\n

Geoffrey Bird<\/h2>\r\n[caption id=\"attachment_1032\" align=\"alignright\" width=\"200\"]\"A Geoffrey Bird[\/caption]\r\n\r\nGeoffrey Bird is associate professor of the School of Tourism and Hospitality Management and the program head for the Master of Arts in Tourism Management at Royal Roads University. His research interests include heritage tourism, remembrance tourism, community development, poverty alleviation, sustainable tourism, cultural landscapes, tourism HRD policy and practice, and the visitor experience. Geoff has worked on three CIDA-funded tourism training projects in Vietnam and Malaysia. While living in Kuala Lumpur, he was president of the Malaysia Canada Business Council.\r\n\r\nPrior to working at Royal Roads, Geoff spent seven years with the Ministry of Advanced Education coordinating the public post-secondary tourism and hospitality programs. He managed the international implementation of the SuperHost programs at Tourism British Columbia and American Express as well as operating his own tour business. He also served as convenor of the tourism management diploma and degree programs at Capilano University for seven years. He has a Ph.D. from the University of Brighton where he studied the relationship between battlefield tourism and remembrance. He also holds an M.Sc. in training from the University of Leicester, where he studied tourism education policy and planning. His B.A. Honours degree in international development, with a minor in French literature, is from the University of Guelph\r\n\r\nWhen not immersed in the world of tourism and education, Geoff's leisure repertoire includes kayaking and skiing. He continues to enjoy the opportunity to travel for pleasure and for research purposes, particularly in North America, Europe, and Vietnam.\r\n

Peter Briscoe<\/h2>\r\n[caption id=\"attachment_1033\" align=\"alignright\" width=\"300\"]\"A Peter Briscoe[\/caption]\r\n\r\nPeter has taught hospitality, tourism, and event management at the post-secondary level for over two decades, with faculty appointments at Okanagan University College, College of New Caledonia, Thompson Rivers University, and Vancouver Island University, where he is currently the chair of the bachelor of hospitality management program and the wine business program. He holds a master's of business administration degree from Southern Cross University, specializing in hotel and tourism management, and he is an approved tutor for the Wine and Spirit Educational Trust. His research interests have led him to international destinations in North America, Europe, and the Pacific. He is particularly interested in food, wine, and events and their role in shaping cultures and societies, and the continually changing nature of the hospitality experience.\r\n\r\nPrevious to working in academia, Peter held various management positions in hotels and food service organizations. His passion is people and their success, and he prides himself in expecting the best from both himself and others.\u00a0He currently resides on Gabriola Island with his wife Lynda, where they enjoy time with friends and family, particularly their grandchildren.\r\n

Ray Freeman<\/h2>\r\n[caption id=\"attachment_1034\" align=\"alignright\" width=\"300\"]\"A Ray Freeman[\/caption]\r\n\r\nRay Freeman is an associate faculty member in the School of Tourism and Hospitality Management at Royal Roads University and a principal consultant with Left Coast Insights \u2013 Tourism Development Consulting. Ray\u2019s research interests include community tourism development and stakeholder integration, tourism product development, destination management and marketing, social entrepreneurship, sustainable tourism development, adventure tourism, and tourism education.\r\n\r\nTo date Ray has had several roles in the industry including community tourism and product development;\u00a0tourism and hospitality course development and delivery; DMO industry services management,\u00a0customer service training curriculum development and e-learning; and international conference keynote speaker.\r\n\r\nRay is a member of the board of directors of Tourism Victoria. Some of his\u00a0clients include the Aboriginal Tourism Association of British Columbia, Destination BC, and the Alberta Ministry of Culture and Tourism.\r\n

Kelley Glazer<\/h2>\r\n[caption id=\"attachment_1035\" align=\"alignright\" width=\"245\"]\"A Kelley Glazer[\/caption]\r\n\r\nKelley has over 26 years of experience in the tourism and hospitality industry. She has\u00a0worked in destination marketing and management, hospitality sales,\u00a0operations, and transportation marketing.\r\n\r\nHaving\u00a0lived in\u00a0northern BC and northern Saskatchewan, and on Vancouver Island, Kelley has\u00a0a distinct perspective of tourism product development \u2014 from extreme destinations with little exposure to\u00a0very busy and popular experiences\u00a0striving to differentiate themselves. Kelley has been honoured to serve on many tourism-oriented boards and advisory groups, including community, regional, and provincial organizations.\r\n\r\nDeeply motivated to learn and challenge herself, Kelley recently decided\u00a0to formalize her\u00a0experience by working toward her M.A. in tourism management at Royal Roads University, which has been\u00a0a wonderful journey.\r\n

Keith Henry<\/h2>\r\n[caption id=\"attachment_1036\" align=\"alignright\" width=\"200\"]\"A Keith Henry[\/caption]\r\n\r\nKeith Henry is of\u00a0M\u00e9tis heritage,\u00a0born in Thompson, Manitoba, and raised in Prince Albert, Saskatchewan. He\u00a0achieved a B.Ed. from the University of Saskatchewan in 1995.\r\n\r\nKeith\u00a0began his career in 1995 with teaching positions and has become well known for his strategic administrative and negotiations skills. Since 1998, he\u00a0has led numerous provincial, federal, and industry negotiations on a variety of issues. He has been directly responsible for financial administration of a number of Aboriginal non-profit organizations and has a proven track record of success.\r\n\r\nKeith\u00a0is the president and CEO of KCD Consulting Incorporated, which\u00a0specializes in human resource development, economic development, project delivery, strategic planning, negotiations, and leadership development. He\u00a0has worked with several Aboriginal clients, including the Aboriginal Tourism Association of British Columbia, Treaty 8 Tribal Association, Prophet River First Nations, Halfway River First Nations, Alexis Creek Indian Band, Kelly Lake M\u00e9tis Settlement Society, and Tl\u2019azt\u2019en Nation.\r\n\r\nKeith\u00a0has held several industry board positions including the former president of the Industry Council for Aboriginal Business, current chair of the Aboriginal Tourism Association of Canada, former chair for the Native Education College, current member of the Minister\u2019s Council on Tourism, current member of the Vancouver Board of Trade\u2019s Aboriginal Opportunities Committee, Destination BC marketing committee member, member of the World Indigenous Tourism Alliance, president of the White Buffalo Aboriginal and M\u00e9tis Health Society, and current president of the BC M\u00e9tis Federation.\r\n

Terry Hood<\/h2>\r\n[caption id=\"attachment_1037\" align=\"alignright\" width=\"200\"]\"A Terry Hood[\/caption]\r\n\r\nTerry has been a leader in the fields of tourism education, regional tourism planning, project management, and Aboriginal education program development for over 30 years. He most recently established and served for eight years as general manager for LinkBC: the tourism and hospitality education network, where he initiated the development of the Tourism Online Resource Centre. He has coordinated the development of numerous tourism-related learning resources including Aboriginal Cultural Tourism: Business Planning Guide, Transforming Communities through Tourism<\/em>, and Cultural\/Heritage Tourism: a Handbook for Community Champions<\/em>.\r\n\r\nAs principal of the North Shore Project Leadership (NSPL) consultancy, he has coordinated many tourism strategic plans and broader initiatives for the industry in Canada and for international clients. He has also built a strong reputation as an innovative program developer in the post-secondary education field. Terry has extensive experience working in collaboration with the Aboriginal community and, through NSPL, has provided services for many Canadian and international clients.\r\n\r\nA graduate and faculty member of Simon Fraser University, Terry has also held faculty and administrative positions at the University of British Columbia and Capilano University.\r\n

Heather Knowles<\/h2>\r\n[caption id=\"attachment_1038\" align=\"alignright\" width=\"247\"]\"A Heather Knowles[\/caption]\r\n\r\nHeather brings more than 10 years\u2019 experience to the tourism and hospitality industry. A graduate of Royal Roads University tourism management M.A. program, Heather was awarded the Tourism Industry of British Columbia\/Pat Corbett graduate award in 2011. Currently working in tourism marketing, Heather is able to develop strategic relationships with local DMOs, stakeholders, and government entities to implement successful tourism marketing campaigns.\r\n\r\nOver the past 10 years Heather has worked in a variety of tourism sectors including with the City of Edmonton as a festival and event liaison, assistant manager for an outdoor tour company, and\u00a0tourism sessional instructor. Additionally, Heather has contributed to variety of consulting projects including visitor experience redevelopment for Forillon National Park, Hostelling International Canada Pacific Mountain Region, Lac La Biche Visitor Information Centre Development Project, and Tourism Jasper Event Strategy. Research interests include the analysis and development of visitor experiences and strategic implementation of these experiences for communities.\r\n\r\nHeather currently is working toward completing her provincial instructor diploma while spending as much time as possible exploring western Canada and the BC coast.\r\n

Micki McCartney<\/h2>\r\n[caption id=\"attachment_1039\" align=\"alignright\" width=\"200\"]\"A Micki McCartney[\/caption]\r\n\r\nFor the past nine years, Micki has been employed as the co-operative education instructor and coordinator at Vancouver Island University, with the responsibility for co-operative education programming and assignments for diploma and bachelor degree students engaged in the study of tourism and recreation. Micki is currently the acting manager for Vancouver Island University\u2019s Powell River campus.\r\n\r\nHer expertise includes a master\u2019s degree in leadership and training as well over 20 years of direct work and certification\/training with a focus on leadership, career management, career counselling, and training. She has worked as an instructor, coach, facilitator, and owner\/operator and manager in a variety of settings.\r\n

Donna Owens<\/h2>\r\n[caption id=\"attachment_1040\" align=\"alignright\" width=\"200\"]\"A Donna Owens[\/caption]\r\n\r\nDonna began her public service career in Ottawa at Statistics Canada. Within the federal government she gained experience in various policy and program areas including the Minister's Task Force on Federal Sport Policy, Treasury Board, and Industry Canada.\r\n\r\nDonna spent 11 years at the Canadian Tourism Commission and undertook research, product development (in the attractions, festivals, cultural, and heritage tourism sectors) and marketing in the U.S. leisure and business travel programs. In 2004, she became the first tourism director of a major retail attraction, Vaughan Mills (Toronto). In 2006, she returned to the public sector as an advisor with the Ministry of Tourism and Culture (Ontario), and in 2012, she joined the Ministry of Children and Youth Services as a senior policy advisor.\r\n\r\nDonna chaired the Toronto Attraction Council from 2005 to 2008 and remains an active supporter of the attractions sector.\u00a0She\u00a0has published on topics such as public libraries, Canadian income trends, the competitiveness of Canadian resorts and attractions sector, and development of cultural\/heritage tourism.\u00a0She currently teaches in the Continuing Education, Apprenticeship, and Community Programs Centre for Hospitality and Culinary Arts at George Brown College in Toronto.\r\n

Lynda Robinson<\/h2>\r\n[caption id=\"attachment_1041\" align=\"alignright\" width=\"200\"]\"A Lynda Robinson[\/caption]\r\n\r\nLynda has worked at Vancouver Island University (VIU) for the past 12 years in career and employment services. She\u00a0currently focuses on supporting students in the hospitality management and tourism programs as an instructor and co-operative education coordinator.\r\n\r\nLynda\u2019s educational background includes an M.A. in leadership and training, with thesis work focusing on employability skill development for post-secondary students. Her role has included developing and expanding career services, focusing on creating programming and services to help students acquire the knowledge and skills to connect their educational experiences to work and life. With a keen interest in experiential learning, student success, and curriculum development, Lynda enjoys contributing to VIU students\u2019 job and career development success.\r\n

Eugene Thomlinson<\/h2>\r\n[caption id=\"attachment_1043\" align=\"alignright\" width=\"200\"]\"A Eugene Thomlinson[\/caption]\r\n\r\nEugene is an assistant professor in the School of Tourism and Hospitality Management at Royal Roads University and has more than 15 years of experience in industry and academia providing a firm foundation of practical and theoretical knowledge in market research and management.\u00a0Eugene worked for the Canadian Tourism Commission\u00a0as the senior market analyst and\u00a0where he was the principal researcher for the award-winning explorer quotient\u00a0(EQ) program.\u00a0Prior to this, he worked for Parks Canada, conducting social science research for national tourism and historic sites across western Canada.\r\n\r\nEugene completed his Ph.D. in tourism through La Trobe University in Australia. He\u00a0holds a Bachelor of Commerce in finance and small business management from the University of Manitoba.\u00a0He also has an M.B.A. in tourism and hospitality management from the University of Calgary with his thesis examining the business of ecotourism in Central America.\r\n

Griffith (Griff) Tripp<\/h2>\r\n[caption id=\"attachment_1044\" align=\"alignright\" width=\"300\"]\"A Griff Tripp[\/caption]\r\n\r\nGriff's academic career at Vancouver Island University\u00a0(VIU) started\u00a0in 1994 teaching financial management courses in the hospitality management program. He went on to serve as chair of\u00a0the program for many years, also teaching at CHN (now Stenden University) in the Netherlands, University of Nevada Las Vegas Singapore campus,\u00a0Technological Educational Institute in Greece, and Seoul Women\u2019s University in South Korea.\u00a0Upon retiring in 2010, he was named an\u00a0Honorary Research Associate at VIU.\r\n\r\nPrior to teaching, Griff\u00a0was with the Keg Steakhouse & Bar as a multi-unit owner-operator, and the Old Spaghetti Factory Restaurants as a franchisor and as a franchisee.\u00a0He has served as chair of the Canadian Restaurant and Foodservice Association (now Restaurants Canada) and is an Honourary Fellow of that organization.\u00a0Griff holds an\u00a0M.B.A., a B.Sc., a B.Ed., and is a certified Red Seal Chef.\r\n\r\nToday Griff\u00a0and his wife, Pat, have a farm with\u00a0sheep and hens in Victoria.\r\n

Don Webster<\/h2>\r\n[caption id=\"attachment_1045\" align=\"alignright\" width=\"300\"]\"A Don Webster[\/caption]\r\n\r\nDon Webster is the convener of the Wilderness Leadership and Advanced Wilderness Leadership Certificates at Capilano University. His past experience includes guiding wilderness trips on five continents in such destinations such as Patagonian Chile, Arctic Norway, Greenland, Alaska, the Middle East, and Antarctica. He stays active within the outdoor industry by continuing to lead international trips and certifying aspiring guides.\r\n\r\nIn addition to guiding, Don has consulted on numerous industry projects, including technical sea kayak manuals, risk assessments for education institutions, recreation assessments for small businesses, and GAP analyses for outdoor adventure companies. His credentials include an adventure tourism business management certificate (College of the Rockies), an adventure guide diploma (Thompson Rivers University), a bachelor of tourism management degree (Thompson Rivers University), and a master's of environmental management (Royal Roads University). Don is also an examiner with the Sea Kayak Guides Alliance of BC.\r\n

Rebecca Wilson-Mah<\/h2>\r\n[caption id=\"attachment_1046\" align=\"alignright\" width=\"199\"]\"A Rebecca Wilson-Mah[\/caption]\r\n\r\nRebecca Wilson-Mah is assistant professor in the School of Tourism and Hospitality Management at Royal Roads University. Drawing on her education and personal and professional experience, she strives to create participatory and inclusive approaches to learning and problem solving. Rebecca is an award-winning case writer and reviewer and associate editor for tourism and hospitality cases for The International Journal of Instructional Cases. She researches and writes cases that convey real life; factual, organizational problems for students to analyze and then aim to resolve. Rebecca completed her EdD in higher education and holds a Chartered Professional in Human Resources (CPHR) designation.\r\n

Reviewers<\/h1>\r\n

Shawna Broekhuizen<\/h2>\r\n[caption id=\"attachment_1047\" align=\"alignright\" width=\"300\"]\"A Shawna Broekhuizen[\/caption]\r\n\r\nShawna began her tourism career 20 years ago and in 1998 decided to return to school, graduating from the\u00a0hospitality management program at what is now Vancouver Island University. Since then she has worked in various properties across Canada including the Rimrock Hotel in Banff\u00a0and the Hilton Whister Resort.\r\n\r\nIn 2008, Shawna\u00a0was hired as general manager for the Beach Club Resort, which received national recognition as a top-three finalist for the Tourism Industry Association of Canada\u00a0New Business of the Year Award. The resort was the only Canadian property recognized in this category, and the finalist nomination helped boost both the profile of the resort and the community of Parksville. The resort also received a 4.5-star rating from Canada Select in 2009 and was welcomed as a member of the Hotel Association of Canada\u2019s green key eco-rating program, recognizing the resort\u2019s innovative environmental choices and strategies.\r\n\r\nDuring her employment with the Beach Club Hotel, Shawna\u00a0completed the Royal Roads University M.A. in tourism management.\u00a0She\u00a0is now an instructor for North Island College Courtenay Campus in the professional tourism program.\r\n

Sarai Danby<\/h2>\r\n[caption id=\"attachment_1048\" align=\"alignright\" width=\"300\"]\"A Sarai Danby[\/caption]\r\n\r\nSarai has a background that spans the small business, tourism, adult education, and financial services sectors. Coupled with a master's of tourism management, this experience has supported advancement of a unique set of competencies including all aspects of business and human resource development, administration, strategic planning, project\/business management, training, and customer service.\r\n\r\nHaving lived and worked in several communities that count tourism as an important economic driver, Sarai has a passion for the development of unique offerings that support an authentic and memorable experience for the consumer, especially if that offering incorporates innovative environmentally sustainable initiatives.\r\n\r\nSarai lives in the country with her husband, kids, horses, dog, and a menagerie of other critters. She currently works at Olds College developing, managing, and marketing a portfolio that consists of agronomy, livestock, equine, and veterinary programming that ranges\u00a0from short courses through to accredited certificate programs.\r\n

Lian Dumouchel<\/h2>\r\n[caption id=\"attachment_1049\" align=\"alignright\" width=\"300\"]\"A Lian Dumouchel[\/caption]\r\n\r\nLian Dumouchel has been a faculty member at Thompson Rivers University (TRU) since 1994 and taken on a variety of roles including chair and international academic coordinator in the Tourism Management Department. She received a teaching excellence award in 2010 and has extensive experience in curriculum development and international initiatives. She recently completed a three-year term as director of international academic development at TRU.\r\n\r\nLian has taught in the areas of entrepreneurship, innovation, and new product development. Her research interests include internationalizing higher education, entrepreneurship, innovation, knowledge management, and product development within small firms.\r\n\r\nIn September 2014, Lian was seconded for a three-year term as director of global engagement at TRU.\r\n

Wendy Magnes<\/h2>\r\n[caption id=\"attachment_1050\" align=\"alignright\" width=\"269\"]\"A Wendy Magnes[\/caption]\r\n\r\nWith nearly 25 years of tourism industry experience at the community, regional, provincial, and international levels, Wendy has had the great fortune to work for organizations such as Walt Disney World, Tourism Victoria, BC Ferries, the City of Revelstoke, as well as two BC tourism regions: the former High Country Region and Tourism Vancouver Island.\r\n\r\nCurrently, as manager of regional partnerships with Destination BC, Wendy enjoys a close working relationship with all six of BC\u2019s regional destination management organizations, delivering cooperative marketing programs for the benefit of tourism businesses and communities across the province.\r\n\r\nWendy also lends a voice to advisory councils for Royal Roads University and Camosun College as a strong advocate for greater synergies between academia and the tourism and hospitality industries. Wendy has a certificate in tourism supervisory development and a diploma in special events and convention management from Thompson Rivers University, as well as an M.A.\u00a0in tourism management from Royal Roads University.\r\n

Stephanie Wells<\/h2>\r\n[caption id=\"attachment_1051\" align=\"alignright\" width=\"300\"]\"A Stephanie Wells[\/caption]\r\n\r\nAs the convenor of Tourism Management programs at Capilano University, Stephanie\u00a0oversees the bachelor of tourism management and the tourism management co-operative diploma.\u00a0She\u00a0teaches a variety of courses including sales, promotions, communications, product development,\u00a0management,\u00a0and tourism theory. Sharing experiences with students and finding out their potential career path is one of the things she loves about her role.\r\n\r\nShe believes the best service starts with a smile and has dedicated her career around developing\u00a0and training\u00a0people within frontline roles.\u00a0She\u00a0has been\u00a0certified\u00a0as a\u00a0Disney trainer,\u00a0SuperHost,\u00a0and tourism visitor\u00a0information counsellor trainer, and\u00a0has written and delivered\u00a0several of\u00a0her own sales and service workshops. Her goal is to\u00a0instill\u00a0in others a sense of passion, service, and pride in their surroundings\u00a0enabling them\u00a0to showcase\u00a0the best their communities have to offer\u00a0to\u00a0visitors from around the globe.\r\n\r\nTravelling is the best part of this industry, and Stephanie has been involved as a teacher and consultant on various international projects in\u00a0Russia, Vietnam, Ecuador, and the Philippines.\r\n\r\nLiving in Squamish, Stephanie is\u00a0involved in various levels of committees and organizations that have made a difference in her community, including\u00a0serving on the board of\u00a0the Squamish Chamber of Commerce and the Squamish Pirates\u00a0Swim Club. Most recently, she has served as a member\u00a0of the Branding Committee\u00a0for\u00a0Squamish\u00a0as the town\u00a0continues to develop as a key place to\u00a0visit, live, and build business.\r\n

Ted Wykes<\/h2>\r\n[caption id=\"attachment_1052\" align=\"alignright\" width=\"300\"]\"A Ted Wykes[\/caption]\r\n\r\nTed has 30 years of experience teaching tourism and hospitality at various post-secondary institutions in Canada. He is currently working on various consulting projects including curriculum development and program redesign, prior learning portfolio assessments, and teaching for the Open Learning Division of Thompson Rivers University.\r\n\r\nPrior to teaching, Ted gained industry experience while employed by Tourism Calgary, Travel Alberta, and Fairmont Hotels and Resorts.\r\n\r\nHe has written curriculum (both face to face and online) for a number of programs and areas of specialization including special event management, conference planning, tourism marketing, and tourism development, and he has been involved in the development of nationally recognized occupational standards for positions within the tourism and hospitality field.","rendered":"

Authors<\/h1>\n

Morgan Westcott, Editor and Author<\/h2>\n
\"A
Morgan Westcott<\/figcaption><\/figure>\n

Morgan Westcott served as project manager and lead author for this textbook and is responsible for Chapters 1, 2, and 7. A graduate of the BCIT tourism marketing program, Morgan holds a B.A. in English and an M.A. in tourism management. She has management-level experience in cultural tourism, food and beverage operations, and special events.<\/p>\n

Morgan is the general manager for LinkBC: the tourism and hospitality education network. She oversees operations, staff, and strategic direction and ensures delivery of signature events including the Student Case Competition and Student-Industry Rendezvous.<\/p>\n

Morgan has been an instructor\u00a0at Capilano University and Royal Roads University and has served as an author on the revised British Columbia Tourism 11 and\u00a012 curriculum. She lives in East Vancouver with her husband, Matt; daughter, Fraser; and son, Douglas.<\/p>\n

Geoffrey Bird<\/h2>\n
\"A
Geoffrey Bird<\/figcaption><\/figure>\n

Geoffrey Bird is associate professor of the School of Tourism and Hospitality Management and the program head for the Master of Arts in Tourism Management at Royal Roads University. His research interests include heritage tourism, remembrance tourism, community development, poverty alleviation, sustainable tourism, cultural landscapes, tourism HRD policy and practice, and the visitor experience. Geoff has worked on three CIDA-funded tourism training projects in Vietnam and Malaysia. While living in Kuala Lumpur, he was president of the Malaysia Canada Business Council.<\/p>\n

Prior to working at Royal Roads, Geoff spent seven years with the Ministry of Advanced Education coordinating the public post-secondary tourism and hospitality programs. He managed the international implementation of the SuperHost programs at Tourism British Columbia and American Express as well as operating his own tour business. He also served as convenor of the tourism management diploma and degree programs at Capilano University for seven years. He has a Ph.D. from the University of Brighton where he studied the relationship between battlefield tourism and remembrance. He also holds an M.Sc. in training from the University of Leicester, where he studied tourism education policy and planning. His B.A. Honours degree in international development, with a minor in French literature, is from the University of Guelph<\/p>\n

When not immersed in the world of tourism and education, Geoff’s leisure repertoire includes kayaking and skiing. He continues to enjoy the opportunity to travel for pleasure and for research purposes, particularly in North America, Europe, and Vietnam.<\/p>\n

Peter Briscoe<\/h2>\n
\"A
Peter Briscoe<\/figcaption><\/figure>\n

Peter has taught hospitality, tourism, and event management at the post-secondary level for over two decades, with faculty appointments at Okanagan University College, College of New Caledonia, Thompson Rivers University, and Vancouver Island University, where he is currently the chair of the bachelor of hospitality management program and the wine business program. He holds a master’s of business administration degree from Southern Cross University, specializing in hotel and tourism management, and he is an approved tutor for the Wine and Spirit Educational Trust. His research interests have led him to international destinations in North America, Europe, and the Pacific. He is particularly interested in food, wine, and events and their role in shaping cultures and societies, and the continually changing nature of the hospitality experience.<\/p>\n

Previous to working in academia, Peter held various management positions in hotels and food service organizations. His passion is people and their success, and he prides himself in expecting the best from both himself and others.\u00a0He currently resides on Gabriola Island with his wife Lynda, where they enjoy time with friends and family, particularly their grandchildren.<\/p>\n

Ray Freeman<\/h2>\n
\"A
Ray Freeman<\/figcaption><\/figure>\n

Ray Freeman is an associate faculty member in the School of Tourism and Hospitality Management at Royal Roads University and a principal consultant with Left Coast Insights \u2013 Tourism Development Consulting. Ray\u2019s research interests include community tourism development and stakeholder integration, tourism product development, destination management and marketing, social entrepreneurship, sustainable tourism development, adventure tourism, and tourism education.<\/p>\n

To date Ray has had several roles in the industry including community tourism and product development;\u00a0tourism and hospitality course development and delivery; DMO industry services management,\u00a0customer service training curriculum development and e-learning; and international conference keynote speaker.<\/p>\n

Ray is a member of the board of directors of Tourism Victoria. Some of his\u00a0clients include the Aboriginal Tourism Association of British Columbia, Destination BC, and the Alberta Ministry of Culture and Tourism.<\/p>\n

Kelley Glazer<\/h2>\n
\"A
Kelley Glazer<\/figcaption><\/figure>\n

Kelley has over 26 years of experience in the tourism and hospitality industry. She has\u00a0worked in destination marketing and management, hospitality sales,\u00a0operations, and transportation marketing.<\/p>\n

Having\u00a0lived in\u00a0northern BC and northern Saskatchewan, and on Vancouver Island, Kelley has\u00a0a distinct perspective of tourism product development \u2014 from extreme destinations with little exposure to\u00a0very busy and popular experiences\u00a0striving to differentiate themselves. Kelley has been honoured to serve on many tourism-oriented boards and advisory groups, including community, regional, and provincial organizations.<\/p>\n

Deeply motivated to learn and challenge herself, Kelley recently decided\u00a0to formalize her\u00a0experience by working toward her M.A. in tourism management at Royal Roads University, which has been\u00a0a wonderful journey.<\/p>\n

Keith Henry<\/h2>\n
\"A
Keith Henry<\/figcaption><\/figure>\n

Keith Henry is of\u00a0M\u00e9tis heritage,\u00a0born in Thompson, Manitoba, and raised in Prince Albert, Saskatchewan. He\u00a0achieved a B.Ed. from the University of Saskatchewan in 1995.<\/p>\n

Keith\u00a0began his career in 1995 with teaching positions and has become well known for his strategic administrative and negotiations skills. Since 1998, he\u00a0has led numerous provincial, federal, and industry negotiations on a variety of issues. He has been directly responsible for financial administration of a number of Aboriginal non-profit organizations and has a proven track record of success.<\/p>\n

Keith\u00a0is the president and CEO of KCD Consulting Incorporated, which\u00a0specializes in human resource development, economic development, project delivery, strategic planning, negotiations, and leadership development. He\u00a0has worked with several Aboriginal clients, including the Aboriginal Tourism Association of British Columbia, Treaty 8 Tribal Association, Prophet River First Nations, Halfway River First Nations, Alexis Creek Indian Band, Kelly Lake M\u00e9tis Settlement Society, and Tl\u2019azt\u2019en Nation.<\/p>\n

Keith\u00a0has held several industry board positions including the former president of the Industry Council for Aboriginal Business, current chair of the Aboriginal Tourism Association of Canada, former chair for the Native Education College, current member of the Minister\u2019s Council on Tourism, current member of the Vancouver Board of Trade\u2019s Aboriginal Opportunities Committee, Destination BC marketing committee member, member of the World Indigenous Tourism Alliance, president of the White Buffalo Aboriginal and M\u00e9tis Health Society, and current president of the BC M\u00e9tis Federation.<\/p>\n

Terry Hood<\/h2>\n
\"A
Terry Hood<\/figcaption><\/figure>\n

Terry has been a leader in the fields of tourism education, regional tourism planning, project management, and Aboriginal education program development for over 30 years. He most recently established and served for eight years as general manager for LinkBC: the tourism and hospitality education network, where he initiated the development of the Tourism Online Resource Centre. He has coordinated the development of numerous tourism-related learning resources including Aboriginal Cultural Tourism: Business Planning Guide, Transforming Communities through Tourism<\/em>, and Cultural\/Heritage Tourism: a Handbook for Community Champions<\/em>.<\/p>\n

As principal of the North Shore Project Leadership (NSPL) consultancy, he has coordinated many tourism strategic plans and broader initiatives for the industry in Canada and for international clients. He has also built a strong reputation as an innovative program developer in the post-secondary education field. Terry has extensive experience working in collaboration with the Aboriginal community and, through NSPL, has provided services for many Canadian and international clients.<\/p>\n

A graduate and faculty member of Simon Fraser University, Terry has also held faculty and administrative positions at the University of British Columbia and Capilano University.<\/p>\n

Heather Knowles<\/h2>\n
\"A
Heather Knowles<\/figcaption><\/figure>\n

Heather brings more than 10 years\u2019 experience to the tourism and hospitality industry. A graduate of Royal Roads University tourism management M.A. program, Heather was awarded the Tourism Industry of British Columbia\/Pat Corbett graduate award in 2011. Currently working in tourism marketing, Heather is able to develop strategic relationships with local DMOs, stakeholders, and government entities to implement successful tourism marketing campaigns.<\/p>\n

Over the past 10 years Heather has worked in a variety of tourism sectors including with the City of Edmonton as a festival and event liaison, assistant manager for an outdoor tour company, and\u00a0tourism sessional instructor. Additionally, Heather has contributed to variety of consulting projects including visitor experience redevelopment for Forillon National Park, Hostelling International Canada Pacific Mountain Region, Lac La Biche Visitor Information Centre Development Project, and Tourism Jasper Event Strategy. Research interests include the analysis and development of visitor experiences and strategic implementation of these experiences for communities.<\/p>\n

Heather currently is working toward completing her provincial instructor diploma while spending as much time as possible exploring western Canada and the BC coast.<\/p>\n

Micki McCartney<\/h2>\n
\"A
Micki McCartney<\/figcaption><\/figure>\n

For the past nine years, Micki has been employed as the co-operative education instructor and coordinator at Vancouver Island University, with the responsibility for co-operative education programming and assignments for diploma and bachelor degree students engaged in the study of tourism and recreation. Micki is currently the acting manager for Vancouver Island University\u2019s Powell River campus.<\/p>\n

Her expertise includes a master\u2019s degree in leadership and training as well over 20 years of direct work and certification\/training with a focus on leadership, career management, career counselling, and training. She has worked as an instructor, coach, facilitator, and owner\/operator and manager in a variety of settings.<\/p>\n

Donna Owens<\/h2>\n
\"A
Donna Owens<\/figcaption><\/figure>\n

Donna began her public service career in Ottawa at Statistics Canada. Within the federal government she gained experience in various policy and program areas including the Minister’s Task Force on Federal Sport Policy, Treasury Board, and Industry Canada.<\/p>\n

Donna spent 11 years at the Canadian Tourism Commission and undertook research, product development (in the attractions, festivals, cultural, and heritage tourism sectors) and marketing in the U.S. leisure and business travel programs. In 2004, she became the first tourism director of a major retail attraction, Vaughan Mills (Toronto). In 2006, she returned to the public sector as an advisor with the Ministry of Tourism and Culture (Ontario), and in 2012, she joined the Ministry of Children and Youth Services as a senior policy advisor.<\/p>\n

Donna chaired the Toronto Attraction Council from 2005 to 2008 and remains an active supporter of the attractions sector.\u00a0She\u00a0has published on topics such as public libraries, Canadian income trends, the competitiveness of Canadian resorts and attractions sector, and development of cultural\/heritage tourism.\u00a0She currently teaches in the Continuing Education, Apprenticeship, and Community Programs Centre for Hospitality and Culinary Arts at George Brown College in Toronto.<\/p>\n

Lynda Robinson<\/h2>\n
\"A
Lynda Robinson<\/figcaption><\/figure>\n

Lynda has worked at Vancouver Island University (VIU) for the past 12 years in career and employment services. She\u00a0currently focuses on supporting students in the hospitality management and tourism programs as an instructor and co-operative education coordinator.<\/p>\n

Lynda\u2019s educational background includes an M.A. in leadership and training, with thesis work focusing on employability skill development for post-secondary students. Her role has included developing and expanding career services, focusing on creating programming and services to help students acquire the knowledge and skills to connect their educational experiences to work and life. With a keen interest in experiential learning, student success, and curriculum development, Lynda enjoys contributing to VIU students\u2019 job and career development success.<\/p>\n

Eugene Thomlinson<\/h2>\n
\"A
Eugene Thomlinson<\/figcaption><\/figure>\n

Eugene is an assistant professor in the School of Tourism and Hospitality Management at Royal Roads University and has more than 15 years of experience in industry and academia providing a firm foundation of practical and theoretical knowledge in market research and management.\u00a0Eugene worked for the Canadian Tourism Commission\u00a0as the senior market analyst and\u00a0where he was the principal researcher for the award-winning explorer quotient\u00a0(EQ) program.\u00a0Prior to this, he worked for Parks Canada, conducting social science research for national tourism and historic sites across western Canada.<\/p>\n

Eugene completed his Ph.D. in tourism through La Trobe University in Australia. He\u00a0holds a Bachelor of Commerce in finance and small business management from the University of Manitoba.\u00a0He also has an M.B.A. in tourism and hospitality management from the University of Calgary with his thesis examining the business of ecotourism in Central America.<\/p>\n

Griffith (Griff) Tripp<\/h2>\n
\"A
Griff Tripp<\/figcaption><\/figure>\n

Griff’s academic career at Vancouver Island University\u00a0(VIU) started\u00a0in 1994 teaching financial management courses in the hospitality management program. He went on to serve as chair of\u00a0the program for many years, also teaching at CHN (now Stenden University) in the Netherlands, University of Nevada Las Vegas Singapore campus,\u00a0Technological Educational Institute in Greece, and Seoul Women\u2019s University in South Korea.\u00a0Upon retiring in 2010, he was named an\u00a0Honorary Research Associate at VIU.<\/p>\n

Prior to teaching, Griff\u00a0was with the Keg Steakhouse & Bar as a multi-unit owner-operator, and the Old Spaghetti Factory Restaurants as a franchisor and as a franchisee.\u00a0He has served as chair of the Canadian Restaurant and Foodservice Association (now Restaurants Canada) and is an Honourary Fellow of that organization.\u00a0Griff holds an\u00a0M.B.A., a B.Sc., a B.Ed., and is a certified Red Seal Chef.<\/p>\n

Today Griff\u00a0and his wife, Pat, have a farm with\u00a0sheep and hens in Victoria.<\/p>\n

Don Webster<\/h2>\n
\"A
Don Webster<\/figcaption><\/figure>\n

Don Webster is the convener of the Wilderness Leadership and Advanced Wilderness Leadership Certificates at Capilano University. His past experience includes guiding wilderness trips on five continents in such destinations such as Patagonian Chile, Arctic Norway, Greenland, Alaska, the Middle East, and Antarctica. He stays active within the outdoor industry by continuing to lead international trips and certifying aspiring guides.<\/p>\n

In addition to guiding, Don has consulted on numerous industry projects, including technical sea kayak manuals, risk assessments for education institutions, recreation assessments for small businesses, and GAP analyses for outdoor adventure companies. His credentials include an adventure tourism business management certificate (College of the Rockies), an adventure guide diploma (Thompson Rivers University), a bachelor of tourism management degree (Thompson Rivers University), and a master’s of environmental management (Royal Roads University). Don is also an examiner with the Sea Kayak Guides Alliance of BC.<\/p>\n

Rebecca Wilson-Mah<\/h2>\n
\"A
Rebecca Wilson-Mah<\/figcaption><\/figure>\n

Rebecca Wilson-Mah is assistant professor in the School of Tourism and Hospitality Management at Royal Roads University. Drawing on her education and personal and professional experience, she strives to create participatory and inclusive approaches to learning and problem solving. Rebecca is an award-winning case writer and reviewer and associate editor for tourism and hospitality cases for The International Journal of Instructional Cases. She researches and writes cases that convey real life; factual, organizational problems for students to analyze and then aim to resolve. Rebecca completed her EdD in higher education and holds a Chartered Professional in Human Resources (CPHR) designation.<\/p>\n

Reviewers<\/h1>\n

Shawna Broekhuizen<\/h2>\n
\"A
Shawna Broekhuizen<\/figcaption><\/figure>\n

Shawna began her tourism career 20 years ago and in 1998 decided to return to school, graduating from the\u00a0hospitality management program at what is now Vancouver Island University. Since then she has worked in various properties across Canada including the Rimrock Hotel in Banff\u00a0and the Hilton Whister Resort.<\/p>\n

In 2008, Shawna\u00a0was hired as general manager for the Beach Club Resort, which received national recognition as a top-three finalist for the Tourism Industry Association of Canada\u00a0New Business of the Year Award. The resort was the only Canadian property recognized in this category, and the finalist nomination helped boost both the profile of the resort and the community of Parksville. The resort also received a 4.5-star rating from Canada Select in 2009 and was welcomed as a member of the Hotel Association of Canada\u2019s green key eco-rating program, recognizing the resort\u2019s innovative environmental choices and strategies.<\/p>\n

During her employment with the Beach Club Hotel, Shawna\u00a0completed the Royal Roads University M.A. in tourism management.\u00a0She\u00a0is now an instructor for North Island College Courtenay Campus in the professional tourism program.<\/p>\n

Sarai Danby<\/h2>\n
\"A
Sarai Danby<\/figcaption><\/figure>\n

Sarai has a background that spans the small business, tourism, adult education, and financial services sectors. Coupled with a master’s of tourism management, this experience has supported advancement of a unique set of competencies including all aspects of business and human resource development, administration, strategic planning, project\/business management, training, and customer service.<\/p>\n

Having lived and worked in several communities that count tourism as an important economic driver, Sarai has a passion for the development of unique offerings that support an authentic and memorable experience for the consumer, especially if that offering incorporates innovative environmentally sustainable initiatives.<\/p>\n

Sarai lives in the country with her husband, kids, horses, dog, and a menagerie of other critters. She currently works at Olds College developing, managing, and marketing a portfolio that consists of agronomy, livestock, equine, and veterinary programming that ranges\u00a0from short courses through to accredited certificate programs.<\/p>\n

Lian Dumouchel<\/h2>\n
\"A
Lian Dumouchel<\/figcaption><\/figure>\n

Lian Dumouchel has been a faculty member at Thompson Rivers University (TRU) since 1994 and taken on a variety of roles including chair and international academic coordinator in the Tourism Management Department. She received a teaching excellence award in 2010 and has extensive experience in curriculum development and international initiatives. She recently completed a three-year term as director of international academic development at TRU.<\/p>\n

Lian has taught in the areas of entrepreneurship, innovation, and new product development. Her research interests include internationalizing higher education, entrepreneurship, innovation, knowledge management, and product development within small firms.<\/p>\n

In September 2014, Lian was seconded for a three-year term as director of global engagement at TRU.<\/p>\n

Wendy Magnes<\/h2>\n
\"A
Wendy Magnes<\/figcaption><\/figure>\n

With nearly 25 years of tourism industry experience at the community, regional, provincial, and international levels, Wendy has had the great fortune to work for organizations such as Walt Disney World, Tourism Victoria, BC Ferries, the City of Revelstoke, as well as two BC tourism regions: the former High Country Region and Tourism Vancouver Island.<\/p>\n

Currently, as manager of regional partnerships with Destination BC, Wendy enjoys a close working relationship with all six of BC\u2019s regional destination management organizations, delivering cooperative marketing programs for the benefit of tourism businesses and communities across the province.<\/p>\n

Wendy also lends a voice to advisory councils for Royal Roads University and Camosun College as a strong advocate for greater synergies between academia and the tourism and hospitality industries. Wendy has a certificate in tourism supervisory development and a diploma in special events and convention management from Thompson Rivers University, as well as an M.A.\u00a0in tourism management from Royal Roads University.<\/p>\n

Stephanie Wells<\/h2>\n
\"A
Stephanie Wells<\/figcaption><\/figure>\n

As the convenor of Tourism Management programs at Capilano University, Stephanie\u00a0oversees the bachelor of tourism management and the tourism management co-operative diploma.\u00a0She\u00a0teaches a variety of courses including sales, promotions, communications, product development,\u00a0management,\u00a0and tourism theory. Sharing experiences with students and finding out their potential career path is one of the things she loves about her role.<\/p>\n

She believes the best service starts with a smile and has dedicated her career around developing\u00a0and training\u00a0people within frontline roles.\u00a0She\u00a0has been\u00a0certified\u00a0as a\u00a0Disney trainer,\u00a0SuperHost,\u00a0and tourism visitor\u00a0information counsellor trainer, and\u00a0has written and delivered\u00a0several of\u00a0her own sales and service workshops. Her goal is to\u00a0instill\u00a0in others a sense of passion, service, and pride in their surroundings\u00a0enabling them\u00a0to showcase\u00a0the best their communities have to offer\u00a0to\u00a0visitors from around the globe.<\/p>\n

Travelling is the best part of this industry, and Stephanie has been involved as a teacher and consultant on various international projects in\u00a0Russia, Vietnam, Ecuador, and the Philippines.<\/p>\n

Living in Squamish, Stephanie is\u00a0involved in various levels of committees and organizations that have made a difference in her community, including\u00a0serving on the board of\u00a0the Squamish Chamber of Commerce and the Squamish Pirates\u00a0Swim Club. Most recently, she has served as a member\u00a0of the Branding Committee\u00a0for\u00a0Squamish\u00a0as the town\u00a0continues to develop as a key place to\u00a0visit, live, and build business.<\/p>\n

Ted Wykes<\/h2>\n
\"A
Ted Wykes<\/figcaption><\/figure>\n

Ted has 30 years of experience teaching tourism and hospitality at various post-secondary institutions in Canada. He is currently working on various consulting projects including curriculum development and program redesign, prior learning portfolio assessments, and teaching for the Open Learning Division of Thompson Rivers University.<\/p>\n

Prior to teaching, Ted gained industry experience while employed by Tourism Calgary, Travel Alberta, and Fairmont Hotels and Resorts.<\/p>\n

He has written curriculum (both face to face and online) for a number of programs and areas of specialization including special event management, conference planning, tourism marketing, and tourism development, and he has been involved in the development of nationally recognized occupational standards for positions within the tourism and hospitality field.<\/p>\n","protected":false},"author":124,"menu_order":3,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"back-matter-type":[],"contributor":[],"license":[],"class_list":["post-363","back-matter","type-back-matter","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/back-matter\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/back-matter"}],"about":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/types\/back-matter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/users\/124"}],"version-history":[{"count":5,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/back-matter\/363\/revisions"}],"predecessor-version":[{"id":1053,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/back-matter\/363\/revisions\/1053"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/back-matter\/363\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"back-matter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/back-matter-type?post=363"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/contributor?post=363"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/license?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}