{"id":1652,"date":"2020-09-18T16:39:00","date_gmt":"2020-09-18T16:39:00","guid":{"rendered":"https:\/\/opentextbc.ca\/introtourism2e\/chapter\/8-trends-and-issues\/"},"modified":"2021-06-04T21:15:18","modified_gmt":"2021-06-04T21:15:18","slug":"8-trends-and-issues","status":"publish","type":"chapter","link":"https:\/\/opentextbc.ca\/introtourism2e\/chapter\/8-trends-and-issues\/","title":{"raw":"8.7 Trends and Issues","rendered":"8.7 Trends and Issues"},"content":{"raw":"[caption id=\"attachment_1651\" align=\"aligncenter\" width=\"500\"]<img class=\"wp-image-1651\" src=\"https:\/\/opentextbc.ca\/introtourism2e\/wp-content\/uploads\/sites\/315\/2020\/09\/Twitter-escultura-de-arena.jpg\" alt=\"The Twitter logo carved in sand.\" width=\"500\" height=\"375\"> Figure 8.14 Social media trends are just one of the influences that marketers need to monitor.[\/caption]\n\nTourism marketers in B.C. need to monitor trends in the following areas that may impact the success of their marketing efforts:\n<ul>\n \t<li>Demographic shifts (aging population, the rise of millennials), and socioeconomics (cultural changes, economic decline\/growth)<\/li>\n \t<li>Political, economic, and geographic changes (emerging or declining economies)<\/li>\n \t<li>Trip purpose (growth of multipurpose trips and microtrips)<\/li>\n \t<li>Psychographic changes (special interests, healthy lifestyles, sustainability)<\/li>\n \t<li>Behavioural adaptations (free independent travel, decreasing brand loyalty)<\/li>\n \t<li>Product-related trends (emerging niches)<\/li>\n \t<li>Distribution channels (online travel agencies, virtual travel)<\/li>\n<\/ul>\nRemaining abreast of information in these areas is critical to the success of any services marketing plan, which should be continually monitored and adapted as the landscape changes.","rendered":"<figure id=\"attachment_1651\" aria-describedby=\"caption-attachment-1651\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1651\" src=\"https:\/\/opentextbc.ca\/introtourism2e\/wp-content\/uploads\/sites\/315\/2020\/09\/Twitter-escultura-de-arena.jpg\" alt=\"The Twitter logo carved in sand.\" width=\"500\" height=\"375\" srcset=\"https:\/\/opentextbc.ca\/introtourism2e\/wp-content\/uploads\/sites\/315\/2020\/09\/Twitter-escultura-de-arena.jpg 2048w, https:\/\/opentextbc.ca\/introtourism2e\/wp-content\/uploads\/sites\/315\/2020\/09\/Twitter-escultura-de-arena-300x225.jpg 300w, https:\/\/opentextbc.ca\/introtourism2e\/wp-content\/uploads\/sites\/315\/2020\/09\/Twitter-escultura-de-arena-1024x768.jpg 1024w, https:\/\/opentextbc.ca\/introtourism2e\/wp-content\/uploads\/sites\/315\/2020\/09\/Twitter-escultura-de-arena-768x576.jpg 768w, https:\/\/opentextbc.ca\/introtourism2e\/wp-content\/uploads\/sites\/315\/2020\/09\/Twitter-escultura-de-arena-1536x1152.jpg 1536w, https:\/\/opentextbc.ca\/introtourism2e\/wp-content\/uploads\/sites\/315\/2020\/09\/Twitter-escultura-de-arena-65x49.jpg 65w, https:\/\/opentextbc.ca\/introtourism2e\/wp-content\/uploads\/sites\/315\/2020\/09\/Twitter-escultura-de-arena-225x169.jpg 225w, https:\/\/opentextbc.ca\/introtourism2e\/wp-content\/uploads\/sites\/315\/2020\/09\/Twitter-escultura-de-arena-350x263.jpg 350w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-1651\" class=\"wp-caption-text\">Figure 8.14 Social media trends are just one of the influences that marketers need to monitor.<\/figcaption><\/figure>\n<p>Tourism marketers in B.C. need to monitor trends in the following areas that may impact the success of their marketing efforts:<\/p>\n<ul>\n<li>Demographic shifts (aging population, the rise of millennials), and socioeconomics (cultural changes, economic decline\/growth)<\/li>\n<li>Political, economic, and geographic changes (emerging or declining economies)<\/li>\n<li>Trip purpose (growth of multipurpose trips and microtrips)<\/li>\n<li>Psychographic changes (special interests, healthy lifestyles, sustainability)<\/li>\n<li>Behavioural adaptations (free independent travel, decreasing brand loyalty)<\/li>\n<li>Product-related trends (emerging niches)<\/li>\n<li>Distribution channels (online travel agencies, virtual travel)<\/li>\n<\/ul>\n<p>Remaining abreast of information in these areas is critical to the success of any services marketing plan, which should be continually monitored and adapted as the landscape changes.<\/p>\n","protected":false},"author":90,"menu_order":7,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":"cc-by"},"chapter-type":[],"contributor":[],"license":[52],"class_list":["post-1652","chapter","type-chapter","status-publish","hentry","license-cc-by"],"part":1625,"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/chapters\/1652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/users\/90"}],"version-history":[{"count":1,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/chapters\/1652\/revisions"}],"predecessor-version":[{"id":1653,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/chapters\/1652\/revisions\/1653"}],"part":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/parts\/1625"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/chapters\/1652\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/media?parent=1652"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/chapter-type?post=1652"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/contributor?post=1652"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/license?post=1652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}