{"id":1625,"date":"2020-09-18T16:38:49","date_gmt":"2020-09-18T16:38:49","guid":{"rendered":"https:\/\/opentextbc.ca\/introtourism2e\/part\/services-marketing\/"},"modified":"2021-06-04T21:15:02","modified_gmt":"2021-06-04T21:15:02","slug":"services-marketing","status":"publish","type":"part","link":"https:\/\/opentextbc.ca\/introtourism2e\/part\/services-marketing\/","title":{"raw":"Chapter 8. Services Marketing","rendered":"Chapter 8. Services Marketing"},"content":{"raw":"<span class=\"big\">Original author: <a href=\"\/introtourism2e\/back-matter\/about-the-authors-and-reviewers#rayfreeman\">Ray Freeman<\/a> and <a href=\"\/introtourism2e\/back-matter\/about-the-authors-and-reviewers#kelleyglazer\">Kelley Glazer<\/a>\nEdited by: Garrett Stone<\/span>\n<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\n<p class=\"textbox__title\">Learning Objectives<\/p>\n\n<\/header>\n<div class=\"textbox__content\">\n<ul>\n \t<li>Explain the meaning of services marketing<\/li>\n \t<li>Describe the differences between marketing services and marketing products<\/li>\n \t<li>Describe the characteristics of a marketing orientation and its benefits<\/li>\n \t<li>Define key services marketing terminology<\/li>\n \t<li>Explain the PRICE concept of marketing<\/li>\n \t<li>Provide examples of the 8 Ps of services marketing<\/li>\n \t<li>Gain knowledge of key service marketing issues and trend<\/li>\n<\/ul>\n<\/div>\n<\/div>","rendered":"<p><span class=\"big\">Original author: <a href=\"\/introtourism2e\/back-matter\/about-the-authors-and-reviewers#rayfreeman\">Ray Freeman<\/a> and <a href=\"\/introtourism2e\/back-matter\/about-the-authors-and-reviewers#kelleyglazer\">Kelley Glazer<\/a><br \/>\nEdited by: Garrett Stone<\/span><\/p>\n<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Learning Objectives<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<ul>\n<li>Explain the meaning of services marketing<\/li>\n<li>Describe the differences between marketing services and marketing products<\/li>\n<li>Describe the characteristics of a marketing orientation and its benefits<\/li>\n<li>Define key services marketing terminology<\/li>\n<li>Explain the PRICE concept of marketing<\/li>\n<li>Provide examples of the 8 Ps of services marketing<\/li>\n<li>Gain knowledge of key service marketing issues and trend<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"parent":0,"menu_order":9,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-1625","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/parts\/1625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":1,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/parts\/1625\/revisions"}],"predecessor-version":[{"id":1626,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/pressbooks\/v2\/parts\/1625\/revisions\/1626"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/media?parent=1625"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/contributor?post=1625"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/introtourism2e\/wp-json\/wp\/v2\/license?post=1625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}