{"id":81,"date":"2014-02-17T22:20:16","date_gmt":"2014-02-17T22:20:16","guid":{"rendered":"http:\/\/opentextbc.ca\/mediastudies101\/?post_type=chapter&#038;p=81"},"modified":"2014-02-27T22:22:49","modified_gmt":"2014-02-27T22:22:49","slug":"semiotics","status":"publish","type":"chapter","link":"https:\/\/opentextbc.ca\/mediastudies101\/chapter\/semiotics\/","title":{"raw":"Semiotics","rendered":"Semiotics"},"content":{"raw":"<h2>Introduction<\/h2>\r\n[caption id=\"attachment_303\" align=\"alignright\" width=\"247\"]<a href=\"http:\/\/mediatexthack.files.wordpress.com\/2013\/12\/ferdinand_de_saussure.jpg\"><img class=\" wp-image-303 \" alt=\"Ferdinand de Saussure\" src=\"http:\/\/opentextbc.ca\/mediastudies101\/wp-content\/uploads\/sites\/20\/2014\/02\/ferdinand_de_saussure.jpg\" width=\"247\" height=\"299\" \/><\/a> Ferdinand de Saussure; Image source Wikimedia Commons[\/caption]\r\n\r\nSemiotics is the study of <a title=\"Glossary\" href=\"\/mediastudies101\/back-matter\/glossary\/#signs\">signs<\/a> and their meaning in society. A sign is something which can stand for something else \u2013 in other words, a sign is anything that can convey meaning. \u00a0So words can be signs, drawings can be signs, photographs can be signs, even street signs can be signs. \u00a0Modes of dress and style, the type of bag you have, or even where you live can also be considered signs, in that they convey meaning.\u00a0 This chapter will introduce the idea of signs, how they function within systems and as tools of communication, and situate signs within <a title=\"Glossary\" href=\"\/mediastudies101\/back-matter\/glossary\/#codes\">codes<\/a>.\r\n<h2>Signs and Signifiers<\/h2>\r\n<ul>\r\n\t<li><a title=\"Sign\u00a0Systems\" href=\"http:\/\/opentextbc.ca\/mediastudies101\/chapter\/sign-systems\/\">Sign Systems<\/a><\/li>\r\n\t<li><a title=\"Semiotics and Communication\u00a0Processes\" href=\"http:\/\/opentextbc.ca\/mediastudies101\/chapter\/semiotics-and-communication-processes\/\">Semiotics and Communication Processes<\/a><\/li>\r\n\t<li><a title=\"Codes\" href=\"http:\/\/opentextbc.ca\/mediastudies101\/chapter\/codes\/\">Codes<\/a><\/li>\r\n<\/ul>","rendered":"<h2>Introduction<\/h2>\n<figure id=\"attachment_303\" aria-describedby=\"caption-attachment-303\" style=\"width: 247px\" class=\"wp-caption alignright\"><a href=\"http:\/\/mediatexthack.files.wordpress.com\/2013\/12\/ferdinand_de_saussure.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-303\" alt=\"Ferdinand de Saussure\" src=\"http:\/\/opentextbc.ca\/mediastudies101\/wp-content\/uploads\/sites\/20\/2014\/02\/ferdinand_de_saussure.jpg\" width=\"247\" height=\"299\" \/><\/a><figcaption id=\"caption-attachment-303\" class=\"wp-caption-text\">Ferdinand de Saussure; Image source Wikimedia Commons<\/figcaption><\/figure>\n<p>Semiotics is the study of <a title=\"Glossary\" href=\"\/mediastudies101\/back-matter\/glossary\/#signs\">signs<\/a> and their meaning in society. A sign is something which can stand for something else \u2013 in other words, a sign is anything that can convey meaning. \u00a0So words can be signs, drawings can be signs, photographs can be signs, even street signs can be signs. \u00a0Modes of dress and style, the type of bag you have, or even where you live can also be considered signs, in that they convey meaning.\u00a0 This chapter will introduce the idea of signs, how they function within systems and as tools of communication, and situate signs within <a title=\"Glossary\" href=\"\/mediastudies101\/back-matter\/glossary\/#codes\">codes<\/a>.<\/p>\n<h2>Signs and Signifiers<\/h2>\n<ul>\n<li><a title=\"Sign\u00a0Systems\" href=\"http:\/\/opentextbc.ca\/mediastudies101\/chapter\/sign-systems\/\">Sign Systems<\/a><\/li>\n<li><a title=\"Semiotics and Communication\u00a0Processes\" href=\"http:\/\/opentextbc.ca\/mediastudies101\/chapter\/semiotics-and-communication-processes\/\">Semiotics and Communication Processes<\/a><\/li>\n<li><a title=\"Codes\" href=\"http:\/\/opentextbc.ca\/mediastudies101\/chapter\/codes\/\">Codes<\/a><\/li>\n<\/ul>\n","protected":false},"author":2,"menu_order":4,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["mediatexthack"],"pb_section_license":""},"chapter-type":[],"contributor":[53],"license":[],"class_list":["post-81","chapter","type-chapter","status-publish","hentry","contributor-mediatexthack"],"part":20,"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/pressbooks\/v2\/chapters\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/pressbooks\/v2\/chapters\/81\/revisions"}],"predecessor-version":[{"id":202,"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/pressbooks\/v2\/chapters\/81\/revisions\/202"}],"part":[{"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/pressbooks\/v2\/parts\/20"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/pressbooks\/v2\/chapters\/81\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/pressbooks\/v2\/chapter-type?post=81"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/wp\/v2\/contributor?post=81"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/mediastudies101\/wp-json\/wp\/v2\/license?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}