The Strategic Management Process: Achieving and Sustaining Competitive Advantage

Strategic Management

  1. What is the strategic management process?

In the previous chapter we focused on analyzing and understanding a firm’s competitive environment. In this chapter, we see how the information strategic analysis provides gets put to work. The strategic management process is the set of activities that firm managers undertake in order to try to put their firms in the best possible position to compete successfully in the marketplace. Strategic management is made up of several distinct activities, shown in (Figure). This chapter will detail the role each activity plays in developing and sustaining a successful competitive position.

While (Figure) presents strategic management as an orderly process. However, most top managers deal with all of the steps simultaneously; they engage in environmental scanning to update their analytical view of the firm, they are executing strategies formulated in the past, they are formulating strategies to execute in the future, and so on. While it is useful to discuss the strategic management process in a stepwise fashion, it’s important to point out that the cycle occurs such that everything is being done at once.

The Strategy Cycle
(Attribution: Copyright Rice University, OpenStax, under CC-BY 4.0 license)

A diagram shows the steps involved in the strategy cycle.

  1. What activities make up the strategic management process?
  1. What is the strategic management process?

The strategic management process is the set of activities that firm managers undertake to put their firms in the best possible position to compete successfully in the marketplace. Strategic management is made up of several distinct activities: developing the firm’s vision and mission; strategic analysis; developing objectives; creating, choosing, and implementing strategies; and measuring and evaluating performance.

Glossary

strategic management process
the set of activities that firm managers undertake in order to try to put their firms in the best possible position to compete successfully in the marketplace.

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Principles of Management by OpenStax is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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