{"id":338,"date":"2015-03-12T21:33:50","date_gmt":"2015-03-13T01:33:50","guid":{"rendered":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/chapter\/15-4-discussion-questions-and-activities\/"},"modified":"2023-01-13T10:54:07","modified_gmt":"2023-01-13T15:54:07","slug":"discussion-questions-and-activities-15","status":"publish","type":"chapter","link":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/chapter\/discussion-questions-and-activities-15\/","title":{"raw":"15.4 Discussion Questions and Activities","rendered":"15.4 Discussion Questions and Activities"},"content":{"raw":"<div class=\"textbox textbox--exercises\"><header class=\"textbox__header\">\r\n<h1 class=\"textbox__title\">Discussion Questions<\/h1>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<ol id=\"fwk-133234-ch15_s04_l01\" class=\"orderedlist\">\r\n \t<li>What is the difference between leader pricing and a loss leader?<\/li>\r\n \t<li>Which pricing approaches do you feel work best long term?<\/li>\r\n \t<li>When is price discrimination legal?<\/li>\r\n \t<li>Which pricing strategies have you noticed when you shop?<\/li>\r\n \t<li>What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<div class=\"textbox textbox--exercises\"><header class=\"textbox__header\">\r\n<h1 class=\"textbox__title\">Activities<\/h1>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<ol id=\"fwk-133234-ch15_s04_l02\" class=\"orderedlist\">\r\n \t<li>In order to understand revenues and costs, get a two-liter bottle of soda, ten to twenty cups, and a bucket of ice. Fill each cup with ice and then fill it with soda. Assume each cup of soda sells for at least $1 and you paid $1 for the soda and $1 for the cups. How much profit can you make?<\/li>\r\n \t<li>Go to a fast-food restaurant for lunch. Figure out how much the price of a bundled meal is versus buying the items separately. Then decide if you think many consumers add a soda or fries because they feel like they\u2019re getting a deal.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>","rendered":"<div class=\"textbox textbox--exercises\">\n<header class=\"textbox__header\">\n<h1 class=\"textbox__title\">Discussion Questions<\/h1>\n<\/header>\n<div class=\"textbox__content\">\n<ol id=\"fwk-133234-ch15_s04_l01\" class=\"orderedlist\">\n<li>What is the difference between leader pricing and a loss leader?<\/li>\n<li>Which pricing approaches do you feel work best long term?<\/li>\n<li>When is price discrimination legal?<\/li>\n<li>Which pricing strategies have you noticed when you shop?<\/li>\n<li>What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div class=\"textbox textbox--exercises\">\n<header class=\"textbox__header\">\n<h1 class=\"textbox__title\">Activities<\/h1>\n<\/header>\n<div class=\"textbox__content\">\n<ol id=\"fwk-133234-ch15_s04_l02\" class=\"orderedlist\">\n<li>In order to understand revenues and costs, get a two-liter bottle of soda, ten to twenty cups, and a bucket of ice. Fill each cup with ice and then fill it with soda. Assume each cup of soda sells for at least $1 and you paid $1 for the soda and $1 for the cups. How much profit can you make?<\/li>\n<li>Go to a fast-food restaurant for lunch. Figure out how much the price of a bundled meal is versus buying the items separately. Then decide if you think many consumers add a soda or fries because they feel like they\u2019re getting a deal.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"author":90,"menu_order":6,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-338","chapter","type-chapter","status-publish","hentry"],"part":327,"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/users\/90"}],"version-history":[{"count":4,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/338\/revisions"}],"predecessor-version":[{"id":1021,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/338\/revisions\/1021"}],"part":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/parts\/327"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/338\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapter-type?post=338"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/contributor?post=338"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/license?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}