{"id":362,"date":"2015-03-12T21:57:38","date_gmt":"2015-03-13T01:57:38","guid":{"rendered":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/chapter\/16-5-discussion-questions-and-activities\/"},"modified":"2023-01-13T11:10:54","modified_gmt":"2023-01-13T16:10:54","slug":"discussion-questions-and-activities-16","status":"publish","type":"chapter","link":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/chapter\/discussion-questions-and-activities-16\/","title":{"raw":"16.6 Discussion Questions and Activities","rendered":"16.6 Discussion Questions and Activities"},"content":{"raw":"
\r\n

Discussion Questions<\/h1>\r\n<\/header>\r\n
\r\n
    \r\n \t
  1. In addition to CMOs, why do you believe so many other employees participate in marketing planning?<\/li>\r\n \t
  2. What is the most important part of a marketing plan? Why? What is the least important? Why?<\/li>\r\n \t
  3. Why doesn\u2019t the execution of a marketing plan necessarily follow the same order as the plan itself?<\/li>\r\n \t
  4. What is the most important part of a marketing audit? Why? What is the least important part? Why?<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n
    \r\n

    Activities<\/h1>\r\n<\/header>\r\n
    \r\n
      \r\n \t
    1. Pick a product with which you are very familiar and create a simple marketing plan for it. Focus on one market segment.<\/li>\r\n \t
    2. Conduct an audit of a company\u2019s marketing plan as if you were a consultant. Selecting a relatively new consumer product may be easier because it is likely to have more press available that you can use for data.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>","rendered":"
      \n
      \n

      Discussion Questions<\/h1>\n<\/header>\n
      \n
        \n
      1. In addition to CMOs, why do you believe so many other employees participate in marketing planning?<\/li>\n
      2. What is the most important part of a marketing plan? Why? What is the least important? Why?<\/li>\n
      3. Why doesn\u2019t the execution of a marketing plan necessarily follow the same order as the plan itself?<\/li>\n
      4. What is the most important part of a marketing audit? Why? What is the least important part? Why?<\/li>\n<\/ol>\n<\/div>\n<\/div>\n
        \n
        \n

        Activities<\/h1>\n<\/header>\n
        \n
          \n
        1. Pick a product with which you are very familiar and create a simple marketing plan for it. Focus on one market segment.<\/li>\n
        2. Conduct an audit of a company\u2019s marketing plan as if you were a consultant. Selecting a relatively new consumer product may be easier because it is likely to have more press available that you can use for data.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"author":90,"menu_order":6,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-362","chapter","type-chapter","status-publish","hentry"],"part":340,"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/users\/90"}],"version-history":[{"count":4,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/362\/revisions"}],"predecessor-version":[{"id":1027,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/362\/revisions\/1027"}],"part":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/parts\/340"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapters\/362\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/pressbooks\/v2\/chapter-type?post=362"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/contributor?post=362"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/principlesofmarketingh5p\/wp-json\/wp\/v2\/license?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}