Chapter 13. Motivation
MO.2: Case Study – Maya’s Journey: Harnessing Self-Efficacy and Social Motives in Entrepreneurship
Approximate reading time: 2 minutes
![A women wearing a dress and a name tag stands giving a presentation.](https://opentextbc.ca/psychologymtdisupplement/wp-content/uploads/sites/471/2024/03/img5.4.jpg)
To illustrate the concepts of self-efficacy and social motives, let’s consider the story of Maya, a young entrepreneur. Maya always dreamed of starting her own eco-friendly clothing line. This dream required not just creativity but a strong sense of self-efficacy, the belief in her ability to succeed in this challenging endeavour. Maya was confident in her skills and persisted through numerous obstacles, embodying the self-fulfilling prophecy of self-efficacy (e.g., Bandura, 1994). Her belief in her capabilities underscores the importance of such belief in challenging professional environments (e.g., Naegle & Fougere, 2017).
Maya’s journey also intertwined with key social motives. Her ambition drove her to set and achieve significant milestones, like launching her first collection and getting featured in a major fashion magazine. Her need for affiliation was evident in her efforts to build a community around her brand, connecting with other eco-conscious entrepreneurs, joining sustainable fashion groups, and fostering a loyal customer base. This sense of belonging and community was crucial to her success (e.g., Murray, 1938).
Finally, Maya’s pursuit of intimacy, going beyond superficial connections, was reflected in her close relationships with her team, mentors, and loyal customers (e.g., Murray, 1938). These deep, meaningful interactions provided emotional support and valuable feedback, helping her refine her vision and grow her business. Maya’s story is a testament to the power of self-efficacy and the influence of social motives in achieving personal and professional success.
Image Attributions
Figure SUP MO.2. Maya and her eco-friendly clothing line by Rachel Lu is licensed under a CC BY-NC-SA license.
To calculate this time, we used a reading speed of 150 words per minute and then added extra time to account for images and videos. This is just to give you a rough idea of the length of the chapter section. How long it will take you to engage with this chapter will vary greatly depending on all sorts of things (the complexity of the content, your ability to focus, etc).