{"id":105,"date":"2014-05-13T17:44:35","date_gmt":"2014-05-13T17:44:35","guid":{"rendered":"http:\/\/opentextbc.ca\/strategicmanagement\/?post_type=chapter&#038;p=105"},"modified":"2019-07-03T22:46:51","modified_gmt":"2019-07-03T22:46:51","slug":"conclusion-3","status":"publish","type":"chapter","link":"https:\/\/opentextbc.ca\/strategicmanagement\/chapter\/conclusion-3\/","title":{"raw":"Conclusion","rendered":"Conclusion"},"content":{"raw":"This chapter explains several considerations for examining the external environment that executives must monitor to lead their organizations strategically. Executives must be aware of trends and changes in the general environment, as well as the condition of their specific industry, as elements of both have the potential to change considerably over time. While PESTEL analysis provides a useful framework to understand the general environment, Porter\u2019s five forces analysis is helpful to make sense of an industry\u2019s profit potential. Strategic groups are valuable for understanding close competitors that affect a firm more than other industry members. When executives carefully monitor their organization\u2019s environment using these tools, they greatly increase the chances of their organization being successful.\r\n<div class=\"textbox textbox--exercises\"><header class=\"textbox__header\">\r\n<p class=\"textbox__title\">Exercises<\/p>\r\n\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<ol>\r\n \t<li>In groups of four or five, use the PESTEL framework to identify elements from each factor of the general environment that could have a large effect on your future career.<\/li>\r\n \t<li>Use Porter\u2019s five forces analysis to analyze an industry in which you might like to work in the future. Discuss the implications your results may have on the salary potential of jobs in that industry and how that could impact your career plans.<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n<h1>Attributions<\/h1>\r\n<a href=\"\/strategicmanagement\/chapter\/evaluating-the-general-environment#f3-3\"><strong>Figure\u00a0 3.3:\r\n<\/strong><\/a><a href=\"https:\/\/www.flickr.com\/photos\/86530412@N02\/8213432552\/sizes\/l\">Money<\/a> by Ervins Strauhmanis is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(first);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/andreas_poike\/9761565422\/\">Stock market quotes in newspaper<\/a> by Andreas Polke is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(second);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/sanjoselibrary\/2839834669\/sizes\/l\">Children reading on the couch<\/a> by San Jos\u00e9 Library is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>(third);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Sony_Tablet_S.jpg\">Sony Tablet S by Caesar Wong<\/a> is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> \u00a0(fourth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Snohomish_River_26715.JPG\">Snohomish River 26715<\/a> by Walter Siegmund is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\">CC BY-SA 2.0 Licence<\/a> (fifth);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/86530412@N02\/8213432552\/\">3D Judges Gavel<\/a> by\u00a0StockMonkeys is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(sixth)\r\n\r\n<strong><a id=\"figure3-4\" href=\"\/strategicmanagement\/chapter\/evaluating-the-general-environment#figure3-4\">Figure 3.4:<\/a>\r\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Greenpark_wind_turbine_arp.jpg\">Greenpark wind turbine arp<\/a> by Blast is in the Public Domain (first);\r\n\r\n<a href=\"http:\/\/en.wikipedia.org\/wiki\/File:Abolish_child_slavery.jpg\">Abolish child slavery<\/a> by Bain News Service photograph is in the Public Domain (second);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Flag_of_Canada.svg\">Flag of Canada<\/a> by E Pluribus Anthony is in the Public Domain (third);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Centre_Block_of_the_Canadian_Parliament_August_2005.jpg\">Centre Block of the Canadian Parliament August 2005<\/a> by Michael Barera is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (fourth);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/triviaqueen\/4925033319\/\">pocketchange<\/a> by Cheryl DeWolfe is used under CC BY license\u00a0(fifth)\r\n\r\n<strong><a id=\"figure3-5\" href=\"\/strategicmanagement\/chapter\/evaluating-the-general-environment\/#figure3-5\">Figure 3.5:<\/a>\r\n<\/strong><a href=\"https:\/\/www.flickr.com\/photos\/ben_salter\/2374508372\/\">housing<\/a> by Ben Salter is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>(first);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Lange-MigrantMother02.jpg\">Lange-MigrantMother02<\/a> by Dorothea Lange is in the Public Domain (second);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/lendingmemo\/11698567436\/\">GDP<\/a> by\u00a0<a style=\"color: #870d0d;\" href=\"http:\/\/opentextbc.ca\/strategicmanagement\/chapter\/evaluating-the-general-environment\/LendingMemo.com\">LendingMemo.com<\/a> is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (third);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/35142635@N05\/9277734556\/\">a Loonie<\/a> by S. Rae is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(fourth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Boutique_de_la_rue_des_Francs_Bourgeois_2010.jpg\">Boutique de la rue des Frances Bourgeois 2010<\/a> by Francisco Gonzalez is used under CC BY license (fifth)\r\n\r\n<strong><a id=\"figure3-6\" href=\"\/strategicmanagement\/chapter\/evaluating-the-general-environment#figure3-6\">Figure 3.6:<\/a>\r\n<\/strong><a href=\"https:\/\/www.flickr.com\/photos\/jolives\/5026805728\/\">Cupcakes<\/a> by Joel Olives is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (first);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Hunter_and_hunter%27s_rifle.JPG\">Hunter and hunter's rifle<\/a> by Cano58 is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(second);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/jwthompson2\/5072025908\/\">Family Photo<\/a> by James Thompson is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence\u00a0<\/a>(third);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/magnus_d\/4850859370\/\">Bathroom scale<\/a> by Magnus D is used under a <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (fourth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Hemline_(skirt_height)_overview_chart_1805-2005.svg\">Hemline (skirt height) overview chart 1805-2005<\/a> by H. Churchyard is in the Public Domain (fifth);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/pinkmoose\/2924835017\/\">ray and my stuff, storage locker, dufferin<\/a> by Anthony Easton is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (sixth)\r\n\r\n<strong><a id=\"figure3-8\" href=\"http:\/\/opentextbc.ca\/strategicmanagement\/chapter\/evaluating-the-general-environment#figure3-8\">Figure 3.8:<\/a>\r\n<\/strong><a href=\"https:\/\/www.flickr.com\/photos\/alancleaver\/3618369967\/\">Popcorn<\/a> by Alan Cleaver is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(first);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Television.png\">Television<\/a> by Wikiwoohoo is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0\u00a0(second);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Atari-2600-Wood-4Sw-Set.jpg\">Atari 2600 Wood 4Sw Set<\/a> by Evan-Amos is in the Public Domain (third);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:MSI_865PE_Neo2-P_motherboard.jpg\">MSI 865PE Neo2-P Motherboard<\/a> by ProjectManhattan is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(fourth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:3PAR_SAN_in_the_server_room.jpg\">3PAR SAN in the server room<\/a> by Alexis L\u00ea-Qu\u00f4c is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(fifth)\r\n\r\n<strong><a id=\"figure3-10\" href=\"http:\/\/opentextbc.ca\/strategicmanagement\/chapter\/evaluating-the-general-environment#figure3-10\">Figure 3.10:<\/a>\r\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Landfill_face.JPG\">Landfill face<\/a> by Ashley Felton is in the Public Domain (first);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/mdgovpics\/9368364513\/\">MD Climate Change Summit<\/a> by Maryland GovPics is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (<a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">https:\/\/creativecommons.org\/licenses\/by\/2.0\/<\/a>) (second);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/orphanjones\/427193721\/\">recycling<\/a> by John Lambert Pearson is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (<a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">https:\/\/creativecommons.org\/licenses\/by\/2.0\/<\/a>) (third);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:City_cut_out.jpg\">City cut out<\/a> by Cowboydave 1 is in the Public Domain (fourth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Organic_Produce.jpg\">Organic Produce<\/a> by Alanthebox is in the Public Domain(fifth)\r\n\r\n<strong><a id=\"figure3-11\" href=\"\/strategicmanagement\/chapter\/evaluating-the-general-environment#figure3-11\">Figure 3.11:<\/a>\r\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Re-computer.png\">Re-computer<\/a> by Jakub Jankiewicz is in the Public Domain\u00a0(first);\r\n\r\n<a href=\"http:\/\/store.lexisnexis.ca\/store\/images\/bstore\/ca\/product\/165x165_MU_Facey_CompAntiTrust4eStu.jpg\">Competition and Antitrust Law<\/a> by LexisNexis Canada is used under a <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(second);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/kumanday\/276903089\/\">Not Wheelchair Accessible<\/a> by Carlos Martinez is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(third);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Hard_hat_20111111.jpg\">Hard hat 20111111<\/a> by Batholith is in the Public Domain (fourth);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/doctabu\/133321459\/\">Nutrition facts for the Mega Kat<\/a>\u00a0by Brian Moore is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\">CC BY-SA 2.0 Licence<\/a>\u00a0\u00a0(fifth)\r\n\r\n<strong><a id=\"figure3-13\" href=\"\/strategicmanagement\/chapter\/evaluating-the-industry#figure3-13\">Figure 3.13:<\/a>\r\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Electric_car_charging_Amsterdam.jpg\">Electric car charging Amsterdam<\/a> by Ludovic Hirlimann is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\">CC BY-SA 2.0 Licence<\/a>(top);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/janitors\/14249083093\/\">Mazda Mazda3 2014<\/a> by Karlis Dambrans is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (left);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:2011_Ford_F-150_crew_cab_\u2013_NHTSA_2.jpg\">2011 Ford F-150 crew cab \u2014 NHTSA 2<\/a> by US National Highway Traffic Safety Administration is in the Public Domain (middle);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Car_dealership_in_Rockville_Maryland_Jeep.jpg\">Car dealership in Rockville Maryland Jeep<\/a> by Christopher Ziemnowicz is in the Public Domain (right);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Airbus_A380_blue_sky.jpg\">Airbus A380 blue sky<\/a> by Axwel is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (<a href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/\">http:\/\/creativecommons.org\/licenses\/by\/2.0\/<\/a>) (bottom)\r\n\r\n<strong><a id=\"figure3-16\" href=\"http:\/\/opentextbc.ca\/strategicmanagement\/chapter\/evaluating-the-industry#figure3-16\">Figure 3.16:<\/a>\r\n<\/strong>Shrine 93rd circus 2014 by Paula Lively is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(first);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Rolled_oats.jpg\">Rolled oats<\/a> by Hankwang is in the Public Domain (second);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Airbus_A380_blue_sky.jpg\">Airbus A380 blue sky<\/a> by Axwel is used under CC BY license (third);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Sugar_White.jpg\">Sugar White<\/a> by Donovan Govan is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (fourth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Harry_the_K%27s_Restaurant_Menu_Board,_Citizens_Bank_Park.jpg\">Harry the K\u2019s Restaurant Menu Board, Citizens Bank Park<\/a> by Go Phightins! is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(fifth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Encyclopaedia_Beliana_1.JPG\">Encyclopedia Beliana<\/a> 1 by Pepo13 is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (sixth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Volvo_bobtail_semi-truck_(LandSpan).jpg\">Volvo bobtail semi-truck (LandSpan)<\/a> by Fourthords is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (seventh);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Callcentre.jpg\">Callcentre<\/a> by Petiatil is in the Public Domain (eighth)\r\n\r\n<strong><a id=\"figure3-19\" href=\"\/strategicmanagement\/chapter\/evaluating-the-industry#figure3-19\">Figure 3.19:<\/a>\r\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Bacon_Hegenburger.jpg\">Bacon Hegenburger<\/a> by pointnshoot is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(first);\r\n\r\n<a href=\"https:\/\/www.flickr.com\/photos\/zimpenfish\/44279441\/\">A surfeit, nay panoply, of meat<\/a> by rjp is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(second);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Turkey_Mailman.jpg\">Turkey Mailman<\/a> by Eric is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(third);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Smith_Premier_Typewriter.jpg\">Smith Premier Typewriter<\/a> by Jon Sullivan is in the Public Domain (fourth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Alum%C3%ADnium_h%C3%A1zas_Apple_MacBook.JPG\">Alum\u00ednium h\u00e1zas Apple MacBook<\/a> by Shelf\u00a0 is in the Public Domain (fifth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:CN_Class_M-3-d_No_2141_(6840561316).jpg\">CN Class M-3-d No 2141 (6840561316)<\/a> by Peter Broster is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (sixth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Europa_flyer_truck.JPG\">Europa flyer truck<\/a> by Jonnie Nord is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(seventh);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Satellite-dish_cropped.jpg\">Satellite-dish cropped<\/a> by ZeiP is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (eighth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Harmony_659.jpg\">Harmony 659<\/a> by Henrychan2000 is in the Public Domain (tenth)\r\n\r\n<strong><a id=\"figure3-21\" href=\"\/strategicmanagement\/chapter\/evaluating-the-industry#figure3-21\">Figure 3.21:<\/a>\r\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:South_Africa-Money-Old01.jpg\">South Africa-Money-Old01<\/a> by NJR ZA is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (first);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Diamond_ring_by_Koshyk.jpg\">Diamond ring by Koshy<\/a>k by Koshy Koshy is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>(second);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Microchips.jpg\">Microchips<\/a> by Zephyris is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (third);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Acer_Aspire_8920_Gemstone_(almost)_by_Georgy.JPG\">Acer Aspire 8920 Gemstone (almost) by Georgy<\/a> by Georgy90 is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (fourth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Big_Box.jpg\">Big Box<\/a> by Huhu is in the Public Domain (fifth);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Hertz_car_rental_office_Livonia_Michigan.JPG\">Hertz car rental office Livonia Michigan<\/a> by Dwight Burdette is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (sixth)\r\n\r\n<strong><a id=\"figure3-25\" href=\"\/strategicmanagement\/chapter\/mapping-strategic-groups#figure3-25\">Figure 3.25:<\/a>\r\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Chef_Geovanis.jpg\">Chef Geovanis<\/a> by Chef Giovanis is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (top);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Arby%27s_turkey_bacon_sub.jpg\">Arby\u2019s turkey bacon sub<\/a> by ChildofMidnight is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(middle left);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Swiss_Chalet_quarter_chicken.jpg\">Swiss Chalet quarter chicken<\/a> by Tabercil is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> \u00a0(middle right);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:CFC_fried_chicken_Bandung.JPG\">CFC fried chicken Bandung<\/a> by Midori is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(bottom left);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Burger_King_Whopper_Combo.jpg\">Burger King Whopper Combo<\/a> by Newsflash is in the Public Domain (bottom centre);\r\n\r\n<a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Crispy_Waffle%27s_Crispy_Waffle_-_Arnold_Gatilao..jpg\">Crispy Waffle\u2019s Crispy Waffle \u2013 Arnold Gatilao<\/a> by Arnold Gatilao is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(bottom right)","rendered":"<p>This chapter explains several considerations for examining the external environment that executives must monitor to lead their organizations strategically. Executives must be aware of trends and changes in the general environment, as well as the condition of their specific industry, as elements of both have the potential to change considerably over time. While PESTEL analysis provides a useful framework to understand the general environment, Porter\u2019s five forces analysis is helpful to make sense of an industry\u2019s profit potential. Strategic groups are valuable for understanding close competitors that affect a firm more than other industry members. When executives carefully monitor their organization\u2019s environment using these tools, they greatly increase the chances of their organization being successful.<\/p>\n<div class=\"textbox textbox--exercises\">\n<header class=\"textbox__header\">\n<p class=\"textbox__title\">Exercises<\/p>\n<\/header>\n<div class=\"textbox__content\">\n<ol>\n<li>In groups of four or five, use the PESTEL framework to identify elements from each factor of the general environment that could have a large effect on your future career.<\/li>\n<li>Use Porter\u2019s five forces analysis to analyze an industry in which you might like to work in the future. Discuss the implications your results may have on the salary potential of jobs in that industry and how that could impact your career plans.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<h1>Attributions<\/h1>\n<p><a href=\"\/strategicmanagement\/chapter\/evaluating-the-general-environment#f3-3\"><strong>Figure\u00a0 3.3:<br \/>\n<\/strong><\/a><a href=\"https:\/\/www.flickr.com\/photos\/86530412@N02\/8213432552\/sizes\/l\">Money<\/a> by Ervins Strauhmanis is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(first);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/andreas_poike\/9761565422\/\">Stock market quotes in newspaper<\/a> by Andreas Polke is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(second);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/sanjoselibrary\/2839834669\/sizes\/l\">Children reading on the couch<\/a> by San Jos\u00e9 Library is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>(third);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Sony_Tablet_S.jpg\">Sony Tablet S by Caesar Wong<\/a> is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> \u00a0(fourth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Snohomish_River_26715.JPG\">Snohomish River 26715<\/a> by Walter Siegmund is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\">CC BY-SA 2.0 Licence<\/a> (fifth);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/86530412@N02\/8213432552\/\">3D Judges Gavel<\/a> by\u00a0StockMonkeys is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(sixth)<\/p>\n<p><strong><a id=\"figure3-4\" href=\"\/strategicmanagement\/chapter\/evaluating-the-general-environment#figure3-4\">Figure 3.4:<\/a><br \/>\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Greenpark_wind_turbine_arp.jpg\">Greenpark wind turbine arp<\/a> by Blast is in the Public Domain (first);<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/File:Abolish_child_slavery.jpg\">Abolish child slavery<\/a> by Bain News Service photograph is in the Public Domain (second);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Flag_of_Canada.svg\">Flag of Canada<\/a> by E Pluribus Anthony is in the Public Domain (third);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Centre_Block_of_the_Canadian_Parliament_August_2005.jpg\">Centre Block of the Canadian Parliament August 2005<\/a> by Michael Barera is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (fourth);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/triviaqueen\/4925033319\/\">pocketchange<\/a> by Cheryl DeWolfe is used under CC BY license\u00a0(fifth)<\/p>\n<p><strong><a id=\"figure3-5\" href=\"\/strategicmanagement\/chapter\/evaluating-the-general-environment\/#figure3-5\">Figure 3.5:<\/a><br \/>\n<\/strong><a href=\"https:\/\/www.flickr.com\/photos\/ben_salter\/2374508372\/\">housing<\/a> by Ben Salter is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>(first);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Lange-MigrantMother02.jpg\">Lange-MigrantMother02<\/a> by Dorothea Lange is in the Public Domain (second);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/lendingmemo\/11698567436\/\">GDP<\/a> by\u00a0<a style=\"color: #870d0d;\" href=\"http:\/\/opentextbc.ca\/strategicmanagement\/chapter\/evaluating-the-general-environment\/LendingMemo.com\">LendingMemo.com<\/a> is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (third);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/35142635@N05\/9277734556\/\">a Loonie<\/a> by S. Rae is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(fourth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Boutique_de_la_rue_des_Francs_Bourgeois_2010.jpg\">Boutique de la rue des Frances Bourgeois 2010<\/a> by Francisco Gonzalez is used under CC BY license (fifth)<\/p>\n<p><strong><a id=\"figure3-6\" href=\"\/strategicmanagement\/chapter\/evaluating-the-general-environment#figure3-6\">Figure 3.6:<\/a><br \/>\n<\/strong><a href=\"https:\/\/www.flickr.com\/photos\/jolives\/5026805728\/\">Cupcakes<\/a> by Joel Olives is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (first);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Hunter_and_hunter%27s_rifle.JPG\">Hunter and hunter&#8217;s rifle<\/a> by Cano58 is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(second);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/jwthompson2\/5072025908\/\">Family Photo<\/a> by James Thompson is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence\u00a0<\/a>(third);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/magnus_d\/4850859370\/\">Bathroom scale<\/a> by Magnus D is used under a <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (fourth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Hemline_(skirt_height)_overview_chart_1805-2005.svg\">Hemline (skirt height) overview chart 1805-2005<\/a> by H. Churchyard is in the Public Domain (fifth);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/pinkmoose\/2924835017\/\">ray and my stuff, storage locker, dufferin<\/a> by Anthony Easton is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (sixth)<\/p>\n<p><strong><a id=\"figure3-8\" href=\"http:\/\/opentextbc.ca\/strategicmanagement\/chapter\/evaluating-the-general-environment#figure3-8\">Figure 3.8:<\/a><br \/>\n<\/strong><a href=\"https:\/\/www.flickr.com\/photos\/alancleaver\/3618369967\/\">Popcorn<\/a> by Alan Cleaver is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(first);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Television.png\">Television<\/a> by Wikiwoohoo is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0\u00a0(second);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Atari-2600-Wood-4Sw-Set.jpg\">Atari 2600 Wood 4Sw Set<\/a> by Evan-Amos is in the Public Domain (third);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:MSI_865PE_Neo2-P_motherboard.jpg\">MSI 865PE Neo2-P Motherboard<\/a> by ProjectManhattan is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(fourth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:3PAR_SAN_in_the_server_room.jpg\">3PAR SAN in the server room<\/a> by Alexis L\u00ea-Qu\u00f4c is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(fifth)<\/p>\n<p><strong><a id=\"figure3-10\" href=\"http:\/\/opentextbc.ca\/strategicmanagement\/chapter\/evaluating-the-general-environment#figure3-10\">Figure 3.10:<\/a><br \/>\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Landfill_face.JPG\">Landfill face<\/a> by Ashley Felton is in the Public Domain (first);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/mdgovpics\/9368364513\/\">MD Climate Change Summit<\/a> by Maryland GovPics is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (<a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">https:\/\/creativecommons.org\/licenses\/by\/2.0\/<\/a>) (second);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/orphanjones\/427193721\/\">recycling<\/a> by John Lambert Pearson is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (<a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">https:\/\/creativecommons.org\/licenses\/by\/2.0\/<\/a>) (third);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:City_cut_out.jpg\">City cut out<\/a> by Cowboydave 1 is in the Public Domain (fourth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Organic_Produce.jpg\">Organic Produce<\/a> by Alanthebox is in the Public Domain(fifth)<\/p>\n<p><strong><a id=\"figure3-11\" href=\"\/strategicmanagement\/chapter\/evaluating-the-general-environment#figure3-11\">Figure 3.11:<\/a><br \/>\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Re-computer.png\">Re-computer<\/a> by Jakub Jankiewicz is in the Public Domain\u00a0(first);<\/p>\n<p><a href=\"http:\/\/store.lexisnexis.ca\/store\/images\/bstore\/ca\/product\/165x165_MU_Facey_CompAntiTrust4eStu.jpg\">Competition and Antitrust Law<\/a> by LexisNexis Canada is used under a <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(second);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/kumanday\/276903089\/\">Not Wheelchair Accessible<\/a> by Carlos Martinez is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(third);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Hard_hat_20111111.jpg\">Hard hat 20111111<\/a> by Batholith is in the Public Domain (fourth);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/doctabu\/133321459\/\">Nutrition facts for the Mega Kat<\/a>\u00a0by Brian Moore is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\">CC BY-SA 2.0 Licence<\/a>\u00a0\u00a0(fifth)<\/p>\n<p><strong><a id=\"figure3-13\" href=\"\/strategicmanagement\/chapter\/evaluating-the-industry#figure3-13\">Figure 3.13:<\/a><br \/>\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Electric_car_charging_Amsterdam.jpg\">Electric car charging Amsterdam<\/a> by Ludovic Hirlimann is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\">CC BY-SA 2.0 Licence<\/a>(top);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/janitors\/14249083093\/\">Mazda Mazda3 2014<\/a> by Karlis Dambrans is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (left);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:2011_Ford_F-150_crew_cab_\u2013_NHTSA_2.jpg\">2011 Ford F-150 crew cab \u2014 NHTSA 2<\/a> by US National Highway Traffic Safety Administration is in the Public Domain (middle);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Car_dealership_in_Rockville_Maryland_Jeep.jpg\">Car dealership in Rockville Maryland Jeep<\/a> by Christopher Ziemnowicz is in the Public Domain (right);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Airbus_A380_blue_sky.jpg\">Airbus A380 blue sky<\/a> by Axwel is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (<a href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/\">http:\/\/creativecommons.org\/licenses\/by\/2.0\/<\/a>) (bottom)<\/p>\n<p><strong><a id=\"figure3-16\" href=\"http:\/\/opentextbc.ca\/strategicmanagement\/chapter\/evaluating-the-industry#figure3-16\">Figure 3.16:<\/a><br \/>\n<\/strong>Shrine 93rd circus 2014 by Paula Lively is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(first);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Rolled_oats.jpg\">Rolled oats<\/a> by Hankwang is in the Public Domain (second);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Airbus_A380_blue_sky.jpg\">Airbus A380 blue sky<\/a> by Axwel is used under CC BY license (third);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Sugar_White.jpg\">Sugar White<\/a> by Donovan Govan is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (fourth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Harry_the_K%27s_Restaurant_Menu_Board,_Citizens_Bank_Park.jpg\">Harry the K\u2019s Restaurant Menu Board, Citizens Bank Park<\/a> by Go Phightins! is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(fifth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Encyclopaedia_Beliana_1.JPG\">Encyclopedia Beliana<\/a> 1 by Pepo13 is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (sixth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Volvo_bobtail_semi-truck_(LandSpan).jpg\">Volvo bobtail semi-truck (LandSpan)<\/a> by Fourthords is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (seventh);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Callcentre.jpg\">Callcentre<\/a> by Petiatil is in the Public Domain (eighth)<\/p>\n<p><strong><a id=\"figure3-19\" href=\"\/strategicmanagement\/chapter\/evaluating-the-industry#figure3-19\">Figure 3.19:<\/a><br \/>\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Bacon_Hegenburger.jpg\">Bacon Hegenburger<\/a> by pointnshoot is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(first);<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/zimpenfish\/44279441\/\">A surfeit, nay panoply, of meat<\/a> by rjp is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(second);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Turkey_Mailman.jpg\">Turkey Mailman<\/a> by Eric is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(third);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Smith_Premier_Typewriter.jpg\">Smith Premier Typewriter<\/a> by Jon Sullivan is in the Public Domain (fourth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Alum%C3%ADnium_h%C3%A1zas_Apple_MacBook.JPG\">Alum\u00ednium h\u00e1zas Apple MacBook<\/a> by Shelf\u00a0 is in the Public Domain (fifth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:CN_Class_M-3-d_No_2141_(6840561316).jpg\">CN Class M-3-d No 2141 (6840561316)<\/a> by Peter Broster is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (sixth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Europa_flyer_truck.JPG\">Europa flyer truck<\/a> by Jonnie Nord is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a>\u00a0(seventh);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Satellite-dish_cropped.jpg\">Satellite-dish cropped<\/a> by ZeiP is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (eighth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Harmony_659.jpg\">Harmony 659<\/a> by Henrychan2000 is in the Public Domain (tenth)<\/p>\n<p><strong><a id=\"figure3-21\" href=\"\/strategicmanagement\/chapter\/evaluating-the-industry#figure3-21\">Figure 3.21:<\/a><br \/>\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:South_Africa-Money-Old01.jpg\">South Africa-Money-Old01<\/a> by NJR ZA is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (first);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Diamond_ring_by_Koshyk.jpg\">Diamond ring by Koshy<\/a>k by Koshy Koshy is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>(second);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Microchips.jpg\">Microchips<\/a> by Zephyris is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (third);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Acer_Aspire_8920_Gemstone_(almost)_by_Georgy.JPG\">Acer Aspire 8920 Gemstone (almost) by Georgy<\/a> by Georgy90 is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (fourth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Big_Box.jpg\">Big Box<\/a> by Huhu is in the Public Domain (fifth);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Hertz_car_rental_office_Livonia_Michigan.JPG\">Hertz car rental office Livonia Michigan<\/a> by Dwight Burdette is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> (sixth)<\/p>\n<p><strong><a id=\"figure3-25\" href=\"\/strategicmanagement\/chapter\/mapping-strategic-groups#figure3-25\">Figure 3.25:<\/a><br \/>\n<\/strong><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Chef_Geovanis.jpg\">Chef Geovanis<\/a> by Chef Giovanis is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> (top);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Arby%27s_turkey_bacon_sub.jpg\">Arby\u2019s turkey bacon sub<\/a> by ChildofMidnight is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(middle left);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Swiss_Chalet_quarter_chicken.jpg\">Swiss Chalet quarter chicken<\/a> by Tabercil is used under <a href=\"http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0 Licence<\/a> \u00a0(middle right);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:CFC_fried_chicken_Bandung.JPG\">CFC fried chicken Bandung<\/a> by Midori is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a>\u00a0(bottom left);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Burger_King_Whopper_Combo.jpg\">Burger King Whopper Combo<\/a> by Newsflash is in the Public Domain (bottom centre);<\/p>\n<p><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Crispy_Waffle%27s_Crispy_Waffle_-_Arnold_Gatilao..jpg\">Crispy Waffle\u2019s Crispy Waffle \u2013 Arnold Gatilao<\/a> by Arnold Gatilao is used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">CC BY 2.0 Licence<\/a> \u00a0(bottom right)<\/p>\n","protected":false},"author":1,"menu_order":5,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-105","chapter","type-chapter","status-publish","hentry"],"part":384,"_links":{"self":[{"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/pressbooks\/v2\/chapters\/105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":22,"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/pressbooks\/v2\/chapters\/105\/revisions"}],"predecessor-version":[{"id":3354,"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/pressbooks\/v2\/chapters\/105\/revisions\/3354"}],"part":[{"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/pressbooks\/v2\/parts\/384"}],"metadata":[{"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/pressbooks\/v2\/chapters\/105\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=105"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/wp\/v2\/contributor?post=105"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/opentextbc.ca\/strategicmanagement\/wp-json\/wp\/v2\/license?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}