Module 3: Creation and Curation

Cultural Misappropriation

Defining the principles of misappropriation

Cultural misappropriation is “the use of a people’s traditional dress, music, cuisine, knowledge, and other aspects of their culture, without their approval, by members of a different culture.” It is the act of taking elements from one culture and using them in another culture without proper acknowledgement, respect, or understanding.

Digitized cultural misappropriation refers to the use of digital media to appropriate cultural elements. This can include the use of images, music, or other cultural artifacts without permission or proper attribution.

Learner notes

Cultural misappropriation can also be defined as the unethical use of taking and using intellectual property, cultural knowledge, cultural expression, artifacts, traditional medicines, and more from another culture that is not your own. These actions are most likely harmful to the peoples or communities being exploited.

Learner notes

Source and recommended reading: Think Before You Appropriate (sfu.ca) [PDF]

Toolkit icon.How, then, can we honour Indigenous cultures without misappropriation?

Brainstorm examples of misappropriation.

Record your responses in your Toolkit.

Cultural misappropriation examples

Let’s look at some examples in detail.

Storytelling conference

“Some years ago, Elders told stories at a conference; they had a storytelling conference. The people who brought this gathering together took those stories which were told…and the editor, a non-Indigenous person, then put this collection together, for which a copyright was made to her. So Indigenous peoples are asking, ‘If I give you this [story], you take it and say: this is my property, when it’s my story. And my story belongs not to me but it is created by a collective effort of my community. The story doesn’t come because I’m an individual. It comes because I’m in a particular culture, in a particular language, in a particular situation that has been collectively acquired and developed through the collectivity’. So it’s a collective effort, it’s a collective issue.”

—Dr. M. Battiste, as quoted in University Library Report of the Ithaka S&R Study on Improving Library Resources and Services for Indigenous Studies Scholars [PDF]

Cowichan sweater

A Hudson’s Bay sweater designed in the Cowichan sweater style. It has a moose head on each side of the chest and maple leaves on the pockets and sleeves.The Cowichan Tribe claimed that their traditional sweater designs were being used without consent or engagement with the Nation by the Hudson’s Bay Company for the Vancouver 2010 Olympics. This example highlighted First Nations issues around intellectual property rights and cultural appropriation. This is just one of many examples of the current limits of legal, artistic, and economic protection for creators of cultural products in Canada.

Inuksuk cairns

2010 Canadian Olympic symbol replicating an Inuit inuksuk.Another example of misappropriation is the 2010 Olympic Committee’s selection of the inuksuk as the logo for games. The logo is a stylized inunnguaq (an inuksuk with arms, legs, and a head), which is an important symbol to many Inuit.

 

 

The Maliseet First Nation

The Maliseet First Nation lost many of its oral stories to Laszlo Szabo in the 1970s when he obtained the copyright for making tape recordings of the stories.

It took the community over 40 years to be able to reclaim and publish its own stories.

Dream catchers

A dream catcher.Creating and selling dream catchers by non-Indigenous people is cultural misappropriation. Dream catchers are viewed as a symbol of oneness among numerous Indigenous cultures.

 

 

Learner notes

Orange shirts and where to buy them matters

A hand holds up a rock painted with an orange shirt that says, "Every Child Matters."On the National Day of Truth and Reconciliation, also known as Orange Shirt Day, wearing an orange shirt serves as a symbol of commitment to reconciliation and remembrance. The day honours Residential School Survivors. Many Indigenous artists have been jaded by Orange Shirt Day as their intellectual property was misappropriated and used without permission for commercial gain by others.

Halloween costumes

A man and woman pose in costumes that represent stereotypes about Indigenous Peoples, including a war bonnet and tan clothing with tassels.Halloween costumes can reinforce stereotypes and cultural misappropriation. Selling replicas of Indigenous traditional clothing as costumes can inaccurately depict who Indigenous Peoples are, not to mention that Indigenous Peoples have suffered a long history of colonization in Canada. Dressing up as “Indians” for Halloween is disrespectful of the cultural genocide and racism Indigenous Peoples face.

Totem poles

Two totem poles face the camera. In the background, some trees obscure a building.Here, Robin R. R. Gray reflects on how totem poles have been appropriated and misunderstood by non-Indigenous People:

Even though totem poles are defined by the First Nations peoples who create them as communicators of Indigenous knowledge, events, history, place, rights, laws and identity, non-Indigenous peoples have long superimposed their own ways of knowing, being and doing onto totem poles, thereby redefining totem poles on non-Indigenous terms. This redefinition has essentially robbed First Nations totem poles of their meaning by taking them, using their image, and talking about them out of their cultural contexts.

—Cited from Appropriation (?) of the Month: First Nation Totem Poles

Art

Photo of a souvenir shop’s Canadiana merchandise, which includes Canadian flags, black bears, and small totem pole replicas.Indigenous art is increasingly being copied, reproduced, or misappropriated by non-Indigenous people. The material, symbols, shapes, and type of artistic expression are land-based and represent specific Indigenous cultures. It is okay for non-Indigenous people to wear Indigenous designs; just make sure they’re created by actual Indigenous designers.

Sports

The Cleveland Indians mascot, which shows a caricature of an Indigenous person with bright red skin and a feather in their hair, flexing their biceps.Sports teams’ names, logos, and mascots have misrepresented Indigenous cultures for far too long.  The appropriation of sacred symbols and propagation of stereotypes have been par for the course in sports in the appropriation of Indigenous Peoples.

 

Open access

Another example is the open access movement. Although open access has a lot of positive impacts on sharing open educational resources, it is not always appropriate for Indigenous Traditional Knowledges. Protocols might mean only certain families should have access to the stories, songs, and dances, or they should be shared only at certain times of the year. It is also a way cultural misappropriation can happen without respecting Indigenous cultural customary laws.

For additional examples of cultural appropriation, see the article “Cultural Appropriation of Indigenous Peoples in Canada” in The Canadian Encyclopedia.

Fundamentals of creation and curation

  • Understanding how to avoid cultural misappropriation
  • Appreciating the effects of cultural appropriation
  • Knowing and following protocols for respectfully and appropriately using Indigenous Traditional Knowledges
  • Practicing, role modelling, and teaching these fundamentals

Self-Assessment #2

Toolkit icon.How can Indigenous Peoples protect their cultural expressions from exploitation and ensure that their Traditional Indigenous Knowledges are created and curated to avoid misappropriation?

Record your responses in your Toolkit.

Attributions

License

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Indigenous Digital Literacies Copyright © 2024 by Connie Strayer and Robyn Grebliunas is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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