Understanding Business-Level Strategy through “Generic Strategies”

Learning Objectives Understand the four primary generic strategies. Know the two dimensions that are critical to defining business-level strategy. Know the limitations of generic strategies. Why Examine Generic Strategies? Business-level strategy addresses the question of how a firm will compete in a particular industry (Figure 5.2 “Business-Level Strategies”). This seems to be a simple question … Continue reading Understanding Business-Level Strategy through “Generic Strategies”