Essays and Case Studies
8 Reflective Questions: Hypocrisy and the Seal Hunt
Reflective & Discussion Questions
- Drawing from your understanding of Perception and the Perceptual Process, explain what accounts for Canadians’ lack of willingness to consumer or purchase seal meat and seal skin products.
- How could Canadian consumers better learn about the qualities of seal meal and seal skin products? Select one of the following learning theories to use in your discussion:
- Classical Conditioning
- Instrumental Conditioning
- Observational Learning (modeling)
- Explain how a marketer could increase consumer involvement in order to attract more Canadian consumers to seal meat and/or seal skin products.
- Using the Balance Theory of Attitudes, explain how this model could change attitudes and behaviours in order to build a positive relationship between consumers and seal meat/seal skin products.
- Demonstrate how the Elaboration Likelihood Model of Persuasion could be used to change Canadian consumers’ attitudes towards seal meat/seal skin products. Be sure to draw on both the Central and Peripheral Routes to Persuasion.
