Book Title: Introduction to Consumer Behaviour Ancillary Resources

Author: Andrea Niosi

Book Description: A collection of ancillary resources created to accompany the Introduction to Consumer Behaviour open textbook. It includes essays, case studies, assignment and project ideas, and a test bank (which will be available September 2021).

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This book is a cloned version of Introduction to Consumer Behaviour by Andrea Niosi, published using Pressbooks under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.


Andrea Niosi


Sales and marketing management


Introduction to Consumer Behaviour Ancillary Resources
Andrea Niosi

© 2021 Andrea Niosi

The CC licence permits you to retain, reuse, copy, redistribute, and revise this book—in whole or in part—for free providing it is for non-commercial purposes, and remixed or adapted work is reshared under the same license, and the author is attributed as follows:

This book includes content adapted adapted and used from other sources, all of which are attributed at the end of the chapter that the content appears in.

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Sample APA-style citation (7th Edition):

Niosi, A. (2021). Introduction to consumer behaviour ancillary resources. BCcampus.

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Primary Subject
Sales and marketing management
Additional Subject(s)
Consumerism, Sales and marketing
Publication Date
June 25, 2021