Book Title: Introduction to Consumer Behaviour Ancillary Resources
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Book Description: A collection of ancillary resources created to accompany the Introduction to Consumer Behaviour open textbook. It includes essays, case studies, assignment and project ideas, and a test bank (which will be available September 2021).
Contents
Book Information
Book Source
This book is a cloned version of Introduction to Consumer Behaviour by Andrea Niosi, published using Pressbooks under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.
License
Introduction to Consumer Behaviour Ancillary Resources Copyright © 2021 by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Sales and marketing management
Metadata
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Introduction to Consumer Behaviour Ancillary Resources Copyright © 2021 by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
© 2021 Andrea Niosi
The CC licence permits you to retain, reuse, copy, redistribute, and revise this book—in whole or in part—for free providing it is for non-commercial purposes, and remixed or adapted work is reshared under the same license, and the author is attributed as follows:
Introduction to Consumer Bahviour Ancillary Resources by Andrea Niosi is used under a CC BY-NC-SA 4.0 Licence.This book includes content adapted adapted and used from other sources, all of which are attributed at the end of the chapter that the content appears in.
If you redistribute all or part of this book, it is recommended the following statement be added to the copyright page so readers can access the original book at no cost:
Download for free from https://opentextbc.ca/ancillaryconsumerbehaviour/.Sample APA-style citation (7th Edition):
Niosi, A. (2021). Introduction to consumer behaviour ancillary resources. BCcampus. https://opentextbc.ca/ancillaryconsumerbehaviour/Cover image attribution:
(Clockwise from top left): “Silver Beetle Convertible” by Andrik Langfield, “Watch, Clothes, and Yellow Tulips” by Angela Bailey, “Bike on a Grass Field” by Pop & Zebra, and “Noodle (Bún Riêu) Vietnam” Trung Bui. All images are shared under the Unsplash Licence.
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