Essays and Case Studies
12 Reflective Questions: Raising Awareness Through Cause-Related Marketing
Reflection & Discussion Questions
- Explain how cause-related marketing works and how it may benefit all the different stakeholders mentioned in this case.
- What kind of common heuristics might factor into the consumer decision making process, specifically during the evaluation of alternatives stage?
- Drawing from your understanding of sacralization and de-sacralization, explain the careful and deliberate artistic choices made by artists Chief Lady Bird and Kyle Williams in producing artwork for commercial consumption?
- Define stereotype and explain how it differs from prejudice and discrimination. Discuss how Chief Lady Bird is challenging stereotypes about Indigenous People and alcohol consumption.
- Using the terms intrinsic motivation and extrinsic motivation, how would you discuss Chief Lady Bird’s participation in this project and the donation of her artwork to Indigenous Brew Crew?
- Spend some time exploring the Indigenous Brew Crew website. How would you characterize the brand and describe its various brand attributes?
- What is consumer involvement? Discuss how Indigenous Brew Crew is using cause-related marketing to increase consumer involvement?
- As a means to raise awareness, increase consumer involvement, and change attitudes about MMIWGT2S, discuss Indigenous Brew Crew’s approach using the Elaboration Likelihood Model.
