Essays and Case Studies
6 Reflective Questions: The Shoes That Broke The Internet
Reflective & Discussion Questions
- How would you describe Dr. Bonnie Henry’s motivation to work with Fluevog on the tribute shoes? Discuss this in the context of intrinsic vs extrinsic motivation.
- Create a perceptual map for Fluevog Shoes and a handful of its closest competitors. Explain how you have selected the axes and where you have positioned Fluevog on the map.
- Create a profile of “Fluevogers”: draw on some of the following concepts in making the profile:
- Psychographic description
- Lifestyle & AIO statements
- Conformity vs non-conformity
- Using the match-up hypothesis, evaluate Dr. Henry as a “source” (imagining her as a sort of “accidental influencer”).
- Read more about Fluevog’s approach to environmentalism: how can their efforts be frame in the context of the Sustainable Development Goals? Which goals do you think they are working towards?
- Fluevog shoes are both popular and well-known on the west coast of Canada: using concepts of proximity and mere exposure, discuss how the brand has likely gained a stronger following in this region more others.
