Book Title: Graphic Design and Print Production Fundamentals

Author: Graphic Communications Open Textbook Collective

Book Description: This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don’t stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.

License:
Creative Commons Attribution

Contents

Book Information

Book Description

This textbook is written by a group of select experts with a focus on different aspects of the design process, from creation to production.Traditionally referred to as graphic design, communication design is the process by which messages and images are used to convey information to a targeted audience. It is within this spectrum that this textbook addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. Design itself is only the first step. It is important when conceiving of a new design that the entire workflow through to production is taken into consideration. And while most modern graphic design is created on computers, using design software such as the Adobe suite of products, the ideas and concepts don’t stay on the computer. To create in-store signage, for instance, the ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. This is a very wide-reaching and varied group of disciplines.

Each chapter begins with a list of Learning Objectives, and concludes with Exercises and a list of Suggested Readings on the Summary page. Throughout, key terms are noted in bold and listed again in a Glossary at the end of the book.

Author

Graphic Communications Open Textbook Collective

License

Subject

Graphic design

Metadata

Title
Graphic Design and Print Production Fundamentals
Author
Graphic Communications Open Textbook Collective
Contributors
Wayne Collins, Alex Hass, Ken Jeffery, Alan Martin, Roberto Medeiros, and Steve Tomljanovic
License

© 2015 Ken Jeffery

The CC licence permits you to retain, reuse, copy, redistribute, and revise this book—in whole or in part—for free providing the author is attributed as follows:

Graphic Design and Print Production Fundamentals by the Graphic Communications Open Textbook Collective is used under a CC BY 4.0 licence.

If you redistribute all or part of this book, you must include the following on the copyright page:

Download for free from the B.C. Open Textbook Collection.

This textbook can be referenced. In APA citation style, it should appear as follows:

Graphic Communications Open Textbook Collective. (2015). Graphic Design and Print Production Fundamentals. Victoria, B.C.: BCampus. Retrieved from https://opentextbc.ca/graphicdesign/.

Cover image attribution:

The cover is a montage of two images: Typing on a laptop by Simon Hattinga Verschure and untitled work by Amador Loureiro both designated to the public domain and marked with CC0.

Visit BCcampus Open Education to learn about open education in British Columbia.

Primary Subject
Graphic design
Publisher
BCcampus
Publication Date
November 13, 2015