Graphic Design and Print Production Fundamentals

Graphic Communications Open Textbook Collective

Wayne Collins, Alex Hass, Ken Jeffery, Alan Martin, Roberto Medeiros, Steve Tomljanovic

This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don’t stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.

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Book Description

This textbook is written by a group of select experts with a focus on different aspects of the design process, from creation to production.Traditionally referred to as graphic design, communication design is the process by which messages and images are used to convey information to a targeted audience. It is within this spectrum that this textbook addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. Design itself is only the first step. It is important when conceiving of a new design that the entire workflow through to production is taken into consideration. And while most modern graphic design is created on computers, using design software such as the Adobe suite of products, the ideas and concepts don’t stay on the computer. To create in-store signage, for instance, the ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. This is a very wide-reaching and varied group of disciplines.

Each chapter begins with a list of Learning Objectives, and concludes with Exercises and a list of Suggested Readings on the Summary page. Throughout, key terms are noted in bold and listed again in a Glossary at the end of the book.

Copyright

Unless otherwise noted within this book, this book is released under a Creative Commons Attribution 4.0 International License also known as a CC-BY license. This means you are free to copy, redistribute, modify or adapt this book. Under this license, anyone who redistributes or modifies this textbook, in whole or in part, can do so for free providing they properly attribute the book.

Additionally, if you redistribute this textbook, in whole or in part, in either a print or digital format, then you must retain on every physical and/or electronic page the following attribution:

Download this book for free at http://open.bccampus.ca

For questions regarding this license, please contact opentext@bccampus.ca. To learn more about the B.C. Open Textbook project, visit http://open.bccampus.ca .

Cover image: Cover is a montage of two images: (https://unsplash.com/photos/WNevBlZWCKA) by Simon Hattinga Verschure and (https://unsplash.com/photos/BVyNlchWqzs) by Amador Loureiro, both licensed under CC0.

About the Authors

The Graphic Communications Open Textbook Collective comprises the following authors. Wayne Collins Wayne Collins completed his Bachelor of Arts in English Language Studies at the University of Regina while concurrently completing a traditional five-year trades apprenticeship in pre-press with the Graphic Arts Union. He moved to Vancouver in 1985 and worked at Zenith Graphics, first Read more »