Key Influences on Consumer Decision Making
In this section, we will learn about the key demographic, social, and situational influences on consumer decision making.
Upon completing this section, students should:
- Identify the key demographic, social, and situational influences on consumer decision making.
- Discuss how consumers respond to some of the key influences.
- Provide examples of marketing strategies that use external factors to reach and influence consumers.
- Discuss and give examples of different types of social influences such as reference groups and opinion leaders.