In this section, we will discuss learning theories and how marketers use these theories to market their products and services, reach consumers, and develop .
Upon completing this section, students should:
- Define behaviour learning and summarize the key learning strategies associated with it.
- Define observational learning and summarize the key learning strategies associated with it.
- Give examples of behavioural and observational learning taking place in marketing contexts.
- Discuss the role of memory and nostalgia in the learning process and their application in marketing.
This term refers to a consumer's commitment to repurchase a particular brand despite having other options available to them.