Book Title: Principles of Marketing – H5P Edition
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Book Description: Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.
Contents
Book Information
Book Source
This book is a cloned version of Principles of Marketing by [Author removed at request of original publisher], published using Pressbooks by University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution. under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.
License
Principles of Marketing - H5P Edition Copyright © 2022 by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Sales and marketing
Metadata
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Principles of Marketing - H5P Edition Copyright © 2022 by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
© 2022 A publisher that has requested they not receive attribution
The Creative Commons licence permits you to retain, reuse, copy, redistribute, and revise this book—in whole or in part—for non-commercial purposes for free providing any adapted content retains the same licence and author is attributed as follows:
Principles of Marketing – H5P Edition by a publisher that has requested they and the original author not receive attribution is licensed under a CC BY-NC-SA 4.0 licence.Principles of Marketing – H5P Edition was adapted from Principles of Marketing, originally published in 2010 by a publisher who has requested that they and the original author not receive attribution. In 2015, the book was republished by University of Minnesota Libraries, who reformatted the original text and replaced some images and figures to make the resulting whole more shareable, but did not significantly alter the content. In 2023, the H5P Edition was published by BCcampus. This edition includes over 75 interactive H5P activities by Biggi Weischedel, which are licensed under a CC BY-NC 4.0 licence. In addition, BCcampus updated broken links, replaced or removed broken images or videos, and fixed formatting issues.
If you redistribute all or part of this book, it is recommended the following statement be added to the copyright page so readers can access the original book at no cost:
Download for free from the B.C. Open Collection.Sample APA-style citation (7th Edition):
Principles of marketing (H5P edition). (2022). BCcampus. https://opentextbc.ca/principlesofmarketingh5p/Cover image attribution:
Ebook ISBN: 978-1-77420-203-6
Print ISBN: 978-1-77420-202-9
Visit BCcampus Open Education to learn about open education in British Columbia.