Book Title: Principles of Marketing – H5P Edition

Author: [Author removed at request of original publisher]

Cover image for Principles of Marketing - H5P Edition

Book Description: Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Book Source

This book is a cloned version of Principles of Marketing by [Author removed at request of original publisher], published using Pressbooks by University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution. under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.

Author

[Author removed at request of original publisher]

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Principles of Marketing - H5P Edition by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Metadata

Title
Principles of Marketing – H5P Edition
Author
[Author removed at request of original publisher]
Contributor
Biggi Weischedel
License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Principles of Marketing - H5P Edition by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

© 2022

The Creative Commons licence permits you to retain, reuse, copy, redistribute, and revise this book—in whole or in part—for free providing the author is attributed as follows:

Principles of Marketing – H5P Edition by a publisher that has requested they and the original author not receive attribution is licensed under a CC BY-NC-SA 4.0 licence.

Principles of Marketing – H5P Edition was adapted from Principles of Marketing, originally published in 2010 by a publisher who has requested that they and the original author not receive attribution. In 2015, the book was republished by University of Minnesota Libraries, who reformatted the original text and replaced some images and figures to make the resulting whole more shareable, but did not significantly alter the content. In 2022, the H5P Edition was published by BCcampus. This edition includes over 75 interactive H5P activities by Biggi Weischedel, which are licensed under a CC BY-NC 4.0 licence. In addition, BCcampus updated broken links, replaced or removed broken images or videos, fixed formatting issues, and remediated the book for accessibility.

If you redistribute all or part of this book, it is recommended the following statement be added to the copyright page so readers can access the original book at no cost:

Download for free from the B.C. Open Textbook Collection.

Sample APA-style citation (7th Edition):

Principles of marketing (H5P edition). (2022). BCcampus. https://opentextbc.ca/principlesofmarketingh5p/

Cover image attribution:

Graph Research Work” by Elf-Moondance is licensed under the Pixabay licence.

Ebook ISBN:

Print ISBN:

Visit BCcampus Open Education to learn about open education in British Columbia.

Publisher
BCcampus