Book Title: Introduction to Consumer Behaviour
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Book Description: This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers.
This OER contains content created by students from Kwantlen Polytechnic University and is best used alongside the Ancillary Resource Guide that contains several essays, case studies, assignments, and project outlines, and an accompanying multiple choice test bank.
Contents
Book Information
Book Source
This book is a cloned version of Introduction to Consumer Behaviour by Andrea Niosi, published using Pressbooks under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.
License
Introduction to Consumer Behaviour Copyright © 2021 by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Sales and marketing management
Metadata
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Introduction to Consumer Behaviour Copyright © 2021 by Andrea Niosi is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
© 2021 Andrea Niosi
The CC licence permits you to retain, reuse, copy, redistribute, and revise this book—in whole or in part—for free providing it is for non-commercial purposes, and remixed or adapted work is reshared under the same license, and the author is attributed as follows:
Introduction to Consumer Bahviour by Andrea Niosi is used under a CC BY-NC-SA 4.0 Licence.This book includes content adapted from multiple OER, all of which are attributed at the end of the chapter that the content appears in.
If you redistribute all or part of this book, it is recommended the following statement be added to the copyright page so readers can access the original book at no cost:
Download for free from the B.C. Open Collection.Sample APA-style citation (7th Edition):
Niosi, A. (2021). Introduction to consumer behaviour. BCcampus. https://opentextbc.ca/introconsumerbehaviour/Cover image attribution:
(Clockwise from top left): “Silver Beetle Convertible” by Andrik Langfield, “Watch, Clothes, and Yellow Tulips” by Angela Bailey, “Bike on a Grass Field” by Pop & Zebra, and “Noodle (Bún Riêu) Vietnam” Trung Bui. All images are shared under the Unsplash Licence.
Ebook ISBN: 978-1-77420-116-9 Print ISBN: 978-1-77420-115-2
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