Analyzing and Optimizing Your Digital Marketing Performance

Congratulations, you have covered the first two of three core sections:

1. Fundamentals in Digital Marketing
2. Generating Customer Demand and Nurturing Leads & Prospects
3. Analyzing Your Digital Marketing Performance

In this final section, we will focus on analyzing and optimizing your digital marketing results and outcomes. To accomplish this, we will cover:

• the fundamentals of A/B testing,
• digital marketing attribution models,
• conversion rate optimization, and
• common digital marketing analytics and calculations.

Media Attributions

• Digital marketing textbook structure by Rochelle Grayson is licensed under a CC BY 4.0 licence.