Congratulations, you have covered the first two of three core sections:
- Fundamentals in Digital Marketing
- Generating Customer Demand and Nurturing Leads & Prospects
- Analyzing Your Digital Marketing Performance
In this final section, we will focus on analyzing and optimizing your digital marketing results and outcomes. To accomplish this, we will cover:
- the fundamentals of A/B testing,
- digital marketing attribution models,
- conversion rate optimization, and
- common digital marketing analytics and calculations.
- Digital marketing textbook structure by Rochelle Grayson is licensed under a CC BY 4.0 licence.