Book Title: Mastering Strategic Management – 1st Canadian Edition

Subtitle: Evaluation and Execution

Author: Janice Edwards

Book Description: Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture.

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Book Description

Teaching strategic management classes can be a very difficult challenge for professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Many students have very little experience with major organizational choices. This undermines many students’ engagement in the course.

Our book is designed to enhance student engagement. A good product in any industry matches what customers want and need, and the textbook industry is no exception. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), our book offers the following:

  • Several graphic displays in each chapter that summarize key concepts in a visually appealing format. Chapter 1 “Mastering Strategy: Art and Science”, for example, offers graphic displays on (1) the “5 Ps” of strategy; (2) intended, emergent, and realized strategies; (3) strategy in ancient times; (4) military strategy; and (5) the evolution of strategic management as a field of study. The idea for the graphic displays was inspired by the visually rich and popular series on business published by DK Publishing.
  • Rich, illustrative examples drawn from companies that are relevant to many students. As part of our emphasis on examples, the chapters use several companies as examples to bring various concepts to life. In Chapter 1 “Mastering Strategy: Art and Science”, Apple is used as the ongoing example.
  • A “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. In Chapter 1 “Mastering Strategy: Art and Science”, for example, we describe how The Social Network illustrates intended, emergent, and realized strategies.

Author

Janice Edwards

Metadata

Title
Mastering Strategic Management – 1st Canadian Edition
Author
Janice Edwards
Contributors
Dave Ketchen, Jeremy Short, and David Try
License

© 2014 Janice Edwards

Mastering Strategic Management – 1st Canadian Edition by Janice Edwards was adapted from Mastering Strategic Management © 2012 Dave Ketchen and Jeremy Short, which is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. This adaptation includes the following changes:

Chapter 1:

  • Changed Apple case study to Blackberry case study
  • Added Canadian specific content and references
  • Changed images to reflect Canadian specific content and references
  • Removed copyrighted images

Chapter 2:

  • Updated Starbucks case study
  • Changed Aggressive in the SMART goals to Achievable
  • Added example of Toronto Mayor, Rob Ford
  • Added Justin Trudeau example
  • Added Canadian specific content and references
  • Changed images to reflect Canadian specific content and references 
  • Removed copyrighted images

Chapter 3:

  • Updated Subway case study
  • Added Canadian specific content and references
  • Changed images to reflect Canadian specific content and references 
  • Removed copyrighted images

Chapter 4:

  • Updated Southwest case study to include West Jet case study information
  • Added West Jet examples through the chapter
  • Updated Canadian patent information
  • Added Canadian specific content and references
  • Changed images to reflect Canadian specific content and references
  • Removed copyrighted images

Chapter 5:

  • Added information about the Canadian retail market
  • Added Zellers case examples
  • Removed American case examples (e.g. Little Debbie cupcakes)
  • Changed American currency examples to Canadian currency examples
  • Added content related to Microsoft in context of IBM
  • Changed American statistics to Canadian statistics
  • Added Canadian specific content and references
  • Changed images to reflect Canadian specific content and references
  • Removed copyrighted images

Chapter 6:

  • Added Canadian specific content and references
  • Changed images to reflect Canadian specific content and references
  • Removed copyrighted images

Chapter 7:

  • Added Canadian economic information
  • Added Canadian specific content and references
  • Changed images to reflect Canadian specific content and references
  • Removed copyrighted images

Chapter 8:

  • Changed case study to Bombardier
  • Added content and examples related to the company, Kicking Horse Coffee
  • Added content and examples related to the company, Staples
  • Added content and examples related to the company, Sobeys
  • Added Canadian specific content and references
  • Changed images to reflect Canadian specific content and references
  • Removed copyrighted images

Chapter 9:

  • Changed case study to Jim Pattison Group
  • Added Canadian specific content and references
  • Changed images to reflect Canadian specific content and references
  • Removed copyrighted images

Chapter 10:

  • Changed case study to Oliberté Shoes
  • Added content and examples related to the company, Nortel
  • Added content related to Bill 198 (Government of Ontario)
  • Added Canadian specific content and references 
  • Changed images to reflect Canadian specific content and references 
  • Removed copyrighted images

Appendix 1:

  • Created Chapter PowerPoints

The CC licence permits you to retain, reuse, copy, redistribute, and revise this book—in whole or in part—for free providing the author is attributed as follows:

If you redistribute all or part of this book, it is recommended the following statement be added to the copyright page so readers can access the original book at no cost:

Download for free from the B.C. Open Textbook Collection.

Sample APA-style citation:

This textbook can be referenced. In APA citation style, it would appear as follows:

Edwards, J. (2014). Mastering Strategic Management – 1st Canadian Edition. Victoria, B.C.: BCcampus. Retrieved from https://opentextbc.ca/strategicmanagement/.

Cover image attribution:

Ebook ISBN: 978-1-77420-009-4

Print ISBN: 978-1-77420-008-7

Visit BCcampus Open Education to learn about open education in British Columbia.

Publisher
BCcampus
Publication Date
September 12, 2014
Ebook ISBN
978-1-77420-009-4
Print ISBN
978-1-77420-008-7