Business

16 Marketing

Last update: Mar 8/22

Courses

Introduction to Marketing (CC BY)

From the OER Collection from BCcampus. Throughout this course we will be working on a business idea that you will generate based upon your interests. To do so, you must think about what you can do or sell to make extra money. You must follow these basic restrictions for your idea. Throughout this course, you will be referring to this business but you will not have to actually create this business. When your business idea is mentioned throughout your course, treat it as a mock business.

Textbooks

Be Credible (CC BY-NC)

This book teaches college-level journalism and strategic communication students to become information experts.

This is a Canadian created resourceThe Evolving World of Public Relations (CC BY)

From Nova Scotia Community College, for PREL 2166 course.

This is a British Columbia created resource.Indigenous Businesses in the BC Interior: Case Studies in Marketing (CC BY-NC)

This compilation of Indigenous Business Case Studies, focusing on the BC Interior, explores marketing challenges and approaches of a variety of indigenous-owned businesses. The authors had the opportunity to have conversations with the business owners and feel honoured to have been trusted with information and data to put this collection together. Within this collection, we present case studies that can be used in various marketing and management courses.

Media Attributions

License

Icon for the Creative Commons Attribution 4.0 International License

OER by Discipline Directory by BCcampus is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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